POP-UP KAEDEWE BERLIN

For the Stella McCartney Pop-up at KaDeWe Berlin, the existing design concept was translated into a refined temporary Brand Space defined by precision, materiality and a reduced visual language.

Mirrored aluminium surfaces and brushed stainless steel shape the environment, creating subtle reflections and spatial depth. Custom-made display elements, high rails and an illuminated campaign visual form a clear architectural framework that puts the collection at the center.

From technical development and production to installation on site, DFROST ensured the precise realization of the concept, bringing together material quality, functionality and execution within the temporary retail space.