{"id":13434,"date":"2024-07-29T14:34:06","date_gmt":"2024-07-29T12:34:06","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=stories&#038;p=13434"},"modified":"2025-04-10T13:38:42","modified_gmt":"2025-04-10T11:38:42","slug":"attitude-campaign","status":"publish","type":"stories","link":"https:\/\/www.dfrost.com\/de\/stories\/attitude-campaign\/","title":{"rendered":"ATTITUDE CAMPAIGN"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_Haltungskampagne_Fassade_2024_10.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_Haltungskampagne_Fassade_2024_10.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                DFROST stands for            <\/span>\n            <span class=\"toAnimate line line-2\">\n                OUR VALUES AND ENCOURAGES COMPANIONSHIP.            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tATTITUDE CAMPAIGN\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p>Wir wollen mit unserer Haltungskampagne ein klares Zeichen f\u00fcr Werte setzten, die uns am Herzen liegen. Unsere Botschaft ist klar: Wir wollen nicht nur Aufmerksamkeit erregen, sondern Haltung zeigen und Farbe bekennen! In einer sich st\u00e4ndig ver\u00e4ndernden Welt ist es wichtig, eine klare Position zu beziehen.<\/p>\n<p>Haltung ist f\u00fcr uns mehr als nur ein Wort &#8211; sie pr\u00e4gt unser Denken und Handeln im Unternehmen. Wir setzen auf ein Miteinander und einen respektvollen Umgang. Freundlichkeit, F\u00fcrsorge, Respekt und Unterst\u00fctzung sind f\u00fcr uns keine leeren Versprechen, sondern gelebte Prinzipien, die uns antreiben.<\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<style>\n    #block_number_3 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_3 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_3\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_Haltungskampagne_Fassade_2024_03-1.jpg\">\n    <\/div>\n<\/section>\n\n\n\n\n\n<section\n    class=\"bg_image\"\n            style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_Haltungskampagne_Fassade_2024_17.jpg)\"\n         data-aos=\"fade-up\"\n    >\n    <\/section>\n\n\n<style>\n    #block_number_7 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_7 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_7\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_Haltungskampagne_Fassade_2024_01.jpg\">\n    <\/div>\n<\/section>\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_8\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t<div class=\"content\">\n\t\t\t<p>Aber es reicht uns nicht, nur \u00fcber Haltung zu reden. Wir sind der festen \u00dcberzeugung, dass Haltung auch gelebt werden muss. Deshalb wollen wir jede Mitarbeiterin und jeden Mitarbeiter motivieren, unsere Werte aktiv zu leben und umzusetzen. Denn nur gemeinsam k\u00f6nnen wir ein positives Umfeld schaffen.<\/p>\n<p>Unsere ausgew\u00e4hlten Claims tragen eine klare und starke Botschaft nach au\u00dfen und nach innen. Jeder Claim spiegelt unsere tief empfundenen \u00dcberzeugungen wider und ruft dazu auf, sich aktiv f\u00fcr eine besseres Miteinander einzusetzen. Wir alle haben die M\u00f6glichkeit, durch unser Handeln und unsere Einstellung unsere Umwelt positiv zu beeinflussen. Haltung zeigen bedeutet, sich f\u00fcr Werte wie Respekt, Toleranz und Mitgef\u00fchl einzusetzen. Es bedeutet, sich aktiv f\u00fcr eine gemeinsame Kultur einzusetzen und Verantwortung zu \u00fcbernehmen.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<style>\n    #block_number_10 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_10 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_10\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_Haltungskampagne_Fassade_2024_16.jpg\">\n    <\/div>\n<\/section>\n\n\n\n<style>\n    #block_number_12 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_12 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_12\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_Haltungskampagne_Fassade_2024_11.jpg\">\n    <\/div>\n<\/section>\n\n<section class=\"share_buttons\"  id=\"block_number_13\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/stories\/attitude-campaign\/&#038;title=ATTITUDE CAMPAIGN&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/stories\/attitude-campaign\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/stories\/attitude-campaign\/&#038;t=ATTITUDE CAMPAIGN\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/stories\/attitude-campaign\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_Haltungskampagne_Fassade_2024_10.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=ATTITUDE CAMPAIGN&#038;body=https:\/\/www.dfrost.com\/de\/stories\/attitude-campaign\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<section class=\"contact-us\" id=\"block_number_14\">\n    <div class=\"container container_fix15\">\n        <h2 class=\"heading\">\n\t\t\t <!--  class=\"toAnimate line line-1\"-->\n            <span class=\"line line-1\">\n                Christoph Stelzer, Managing Director            <\/span>\n            <span class=\"toAnimate line line-2\">\n                Let\u2019s start a conversation!            <\/span>\n        <\/h2>\n        <div class=\"buttons\">\n                        <a class=\"btn btn-outline-secondary aos-animate\" href=\"tel:+49 711 664817-102\" data-aos=\"_fade-right\" data-aos-delay=\"200\">\n                +49 711 664817-102            <\/a>\n                                    <a class=\"btn btn-outline-secondary aos-animate\" href=\"mailto:christoph.stelzer@dfrost.com\" data-aos=\"_fade-right\" data-aos-delay=\"200\">\n                christoph.stelzer@dfrost.com            <\/a>\n                    <\/div>\n    <\/div>\n\n    <style>\n                #block_number_14{\n            background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/03\/Kontakt_Christoph_Iphone_head.jpg);\n        }\n        \n        @media (min-width: 768px) {\n            #block_number_14{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/03\/Kontakt_Christop_full_HD-1.jpg);\n            }\n        }\n    <\/style>\n\n<\/section>\n\n<div class=\"scrolltop\" id=\"block_number_15\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        Top    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wir alle haben die M\u00f6glichkeit, unsere Umwelt durch unser Handeln und unsere Einstellung positiv zu beeinflussen. Stellung beziehen hei\u00dft, Werte wie Respekt, Toleranz und Mitgef\u00fchl hochzuhalten.<\/p>\n","protected":false},"author":26,"featured_media":13398,"template":"","class_list":["post-13434","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Haltung ist f\u00fcr uns mehr als nur ein Wort - sie pr\u00e4gt unser Denken und Handeln im Unternehmen.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Mich\u00e8le Gosch\"\/>\n\t<meta name=\"p:domain_verify\" content=\"708891c1c78fbe361ff867081ec2f606\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.dfrost.com\/de\/stories\/attitude-campaign\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"ATTITUDE CAMPAIGN | DFROST","description":"Haltung ist f\u00fcr uns mehr als nur ein Wort - sie pr\u00e4gt unser Denken und Handeln im Unternehmen.","canonical_url":"https:\/\/www.dfrost.com\/de\/stories\/attitude-campaign\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"p:domain_verify":"708891c1c78fbe361ff867081ec2f606","miscellaneous":""},"schema":null},"aioseo_meta_data":{"post_id":"13434","title":null,"description":"Haltung ist f\u00fcr uns mehr als nur ein Wort - sie pr\u00e4gt unser Denken und Handeln im Unternehmen.","keywords":null,"keyphrases":{"focus":{"keyphrase":"Attitude","score":58,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":1},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":[],"keyphraseInImageAlt":[],"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-07-18 14:13:37","updated":"2025-08-21 23:59:34","focus_keyword":"Attitude","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tATTITUDE CAMPAIGN\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.dfrost.com\/de\/"},{"label":"ATTITUDE CAMPAIGN","link":"https:\/\/www.dfrost.com\/de\/stories\/attitude-campaign\/"}],"_links":{"self":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/stories\/13434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/types\/stories"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/users\/26"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/media\/13398"}],"wp:attachment":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/media?parent=13434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}