{"id":10769,"date":"2023-11-24T11:15:50","date_gmt":"2023-11-24T09:15:50","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=10769"},"modified":"2026-07-17T13:40:25","modified_gmt":"2026-07-17T11:40:25","slug":"cybex-la-parisienne","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/cybex-la-parisienne\/","title":{"rendered":"LA PARISIENNE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/06\/DFROST_Cybex_Window_Campaign_LaParisienne_03.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne15-1.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tCybex\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>LA PARISIENNE<\/h1>\n<p>&nbsp;<\/p>\n<p>F\u00fcr die europaweite Kampagne \u00bbLa Parisienne\u00ab von Cybex war DFROST f\u00fcr die Entwicklung, Produktion und Installation an allen Standorten verantwortlich. Das Konzept zeichnet sich durch einen \u00bbseamless sparkling effect\u00ab und die sensible Verschmelzung von digitalen Inhalten mit einer hochwertigen, klassischen Rauminszenierung sowohl im Schaufenster als auch im Store aus.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n    <section class=\"latest-works\" id=\"block_number_3\" >\n        <div class=\"container gallery-4\">\n            <div class=\"gallery gallery--layout-4\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1721\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne13-e1700748476868.jpg\" class=\"attachment-full size-full\" alt=\"Dfrost, Cybex, Windowcampaign, Instore, La Parisienne,\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne13-e1700748476868.jpg 1280w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne13-e1700748476868-223x300.jpg 223w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne13-e1700748476868-762x1024.jpg 762w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne13-e1700748476868-768x1033.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne13-e1700748476868-1142x1536.jpg 1142w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne13-e1700748476868-18x24.jpg 18w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne13-e1700748476868-27x36.jpg 27w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne13-e1700748476868-36x48.jpg 36w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne02.jpg\" class=\"attachment-full size-full\" alt=\"Dfrost, Cybex, Windowcampaign, Instore, La Parisienne\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne02.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne02-300x200.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne02-1024x683.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne02-768x512.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne02-1536x1024.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne02-1200x800.jpg 1200w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne02-24x16.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne02-36x24.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne02-48x32.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne08.jpg\" class=\"attachment-full size-full\" alt=\"Dfrost, Cybex, Windowcampaign, Instore, La Parisienne,\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne08.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne08-300x200.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne08-1024x683.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne08-768x512.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne08-1536x1024.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne08-1200x800.jpg 1200w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne08-24x16.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne08-36x24.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne08-48x32.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<style>\n    #block_number_4 video {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_4 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-video-grid\" id=\"block_number_4\">\n    <div class=\"container\">\n        <video autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n            <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/202402131628.mp4\" type=\"video\/mp4\">\n        <\/video>\n    <\/div>\n<\/section>\n\n<section class=\"share_buttons\"  id=\"block_number_5\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/cybex-la-parisienne\/&#038;title=LA PARISIENNE&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/cybex-la-parisienne\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/cybex-la-parisienne\/&#038;t=LA PARISIENNE\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/cybex-la-parisienne\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_DFROST_Cybex_laparisienne15-1.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=LA PARISIENNE&#038;body=https:\/\/www.dfrost.com\/de\/works\/cybex-la-parisienne\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_6.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_6.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_6\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Falke_Window_FS_26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/04\/DFROST_AKRIS_SS26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>COLORFUL SPRING<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-colorful-spring\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/11\/Dfrost_Manor_Window_Campaigns_Xmas_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>LE NO\u00cbL DES GRANDS ENFANTS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-le-noel-des-grands-enfants\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/DFROST_Cybex_Window_Campaign_Retail_Fixture_LaParisienne_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Cybex                                <blockquote>LA PARISIENNE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/cybex-la-parisienne\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/08\/DFROST_Breitling_Window_Campaign_Premier_Window_Campaign_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Breitling                                <blockquote>DEDICATED TO EVERYDAY ELEGANCE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/breitling-dedicated-to-everyday-elegance\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Cybex                                <blockquote>CYBEX X KINNINGS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/cybex-x-kinnings-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n        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