{"id":10833,"date":"2023-11-03T12:41:44","date_gmt":"2023-11-03T10:41:44","guid":{"rendered":"https:\/\/www.dfrost.com\/works\/puma-varsity-windowcampaign\/"},"modified":"2026-07-17T13:29:09","modified_gmt":"2026-07-17T11:29:09","slug":"puma-lets-go-varsity","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/","title":{"rendered":"LET&#8217;S GO VARSITY"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231129_Puma_Varsity_Windowcampaign_47_Mobile.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_Puma_Varsity_Windowcampaign_47-scaled-e1700840566385.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tPuma\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>LET&#8217;S GO VARSITY<\/h1>\n<p>&nbsp;<\/p>\n<p>Die Puma Varsity-Kollektion ist eine Mischung aus klassischer und zeitgen\u00f6ssischer \u00c4sthetik, gepaart mit der Lebendigkeit des College-Stils. Dieses Konzept zelebriert das Leben, die Individualit\u00e4t und 75 Jahre Puma.<\/p>\n<p>Durch die Verwendung des 75-Jahre-Logos und der nostalgischen Atmosph\u00e4re der Fotografien schafft die Varsity-Kampagne eine tiefe Verbindung zur Marke Puma, die die Zeit \u00fcberdauert.<\/p>\n<p>DFROST wurde mit der Entwicklung einer ganzheitlichen Kampagne beauftragt. Von den Kampagnen- und Videoshootings \u00fcber die Kampagnenentwicklung bis hin zur Produktion und Installation der einzelnen Elemente an den verschiedenen Standorten und Verkaufspunkten in ganz Europa.<\/p>\n<p>Der Look der Varsity-Kampagne umfasst Elemente wie Screens und Videos, 3D-Logos, Wimpel, Flaggen und spezielle Highlight-Fl\u00e4chen, die den Geist der Kampagne zum Leben erwecken.<\/p>\n<p>W\u00e4hrend des Rollouts der Varsity-Kampagne wurden die Puma Outlets zus\u00e4tzlich zu den Standardelementen mit speziellen Schaufenstern und Instore-Bereichen ausgestattet, die den Charme der Varsity-Kampagne an jeden Standort bringen sollten.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<style>\n    #block_number_4 video {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_4 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-video-grid\" id=\"block_number_4\">\n    <div class=\"container\">\n        <video autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n            <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231123_Puma_Varsity_Website_Video_01_5mb-3.mp4\" type=\"video\/mp4\">\n        <\/video>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section\n    class=\"bg_image\"\n            style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231129_Puma_Varsity_Windowcampaign_86.jpg)\"\n         data-aos=\"fade-up\"\n    >\n    <\/section>\n\n\n<style>\n    #block_number_6 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_6 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_6\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_Puma_Varsity_Windowcampaign_31-scaled.jpg\">\n    <\/div>\n<\/section>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>\n    #block_number_7 video {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_7 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-video-grid\" id=\"block_number_7\">\n    <div class=\"container\">\n        <video autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n            <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231123_Puma_Varsity_Website_Video_02.mp4\" type=\"video\/mp4\">\n        <\/video>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>\n    #block_number_8 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_8 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_8\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_Puma_Varsity_Windowcampaign_33-scaled.jpg\">\n    <\/div>\n<\/section>\n\n<section class=\"share_buttons\"  id=\"block_number_9\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/&#038;title=LET&#8217;S GO VARSITY&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/&#038;t=LET&#8217;S GO VARSITY\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/231116_Puma_Varsity_Windowcampaign_47-scaled-e1700840566385.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=LET&#8217;S GO VARSITY&#038;body=https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_10.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_10.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_10\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Falke_Window_FS_26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/01\/DFROST_Puma_Window_Campaign_Holiday_Window_Campaingn_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>FOREVER. FESTIVE.<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-forever-festive\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/DFROST_Guebelin_Window_Campaign_Love_Window_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                G\u00fcbelin                                <blockquote>INSPIRED BY LOVE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/guebelin-inspired-by-love\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/DFROST_Puma_Window_Campaign_Varsity_Window_Campaign_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>LET&#8217;S GO VARSITY<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/04\/DFROST_Puma_Window_Campaign_Puma_x_Dua_Lipa_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>PUMA X DUA LIPA WINDOW CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-x-dua-lipa-window-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Tommy_Hilfiger_Community_Activations_Retail_Fixture_CHALLENGELEWIS_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Tommy Hilfiger                                <blockquote>#CHALLENGELEWIS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/challengelewis-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/DFROST_Liebeskind_Window_Campaign_SUMMER_CAMPAIGN_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Liebeskind Berlin                                <blockquote>PATTERNITY<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/liebeskind-summer-campaign-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_11\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div class=\"scrolltop\" id=\"block_number_12\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        Top    <\/a>\n<\/div>\n","protected":false},"author":24,"featured_media":10789,"template":"","class_list":["post-10833","works","type-works","status-publish","has-post-thumbnail","hentry","work_cat-window-campaigns-de","work_branch-fashion","work_client-puma-de"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"DFROST wurde mit der Entwicklung einer Kampagne f\u00fcr die Puma Varsity-Kollektion beauftragt. Das Konzept zeigt das Leben, die Individualit\u00e4t und 75 Jahre Puma.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Prakti Corpcom\"\/>\n\t<meta name=\"p:domain_verify\" content=\"708891c1c78fbe361ff867081ec2f606\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"PUMA | Let's Go Varsity | DFROST","description":"DFROST wurde mit der Entwicklung einer Kampagne f\u00fcr die Puma Varsity-Kollektion beauftragt. Das Konzept zeigt das Leben, die Individualit\u00e4t und 75 Jahre Puma.","canonical_url":"https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"p:domain_verify":"708891c1c78fbe361ff867081ec2f606","miscellaneous":""},"schema":null},"aioseo_meta_data":{"post_id":"10833","title":"PUMA #separator_sa Let's Go Varsity #separator_sa #site_title","description":"DFROST wurde mit der Entwicklung einer Kampagne f\u00fcr die Puma Varsity-Kollektion beauftragt. Das Konzept zeigt das Leben, die Individualit\u00e4t und 75 Jahre Puma.","keywords":null,"keyphrases":{"focus":{"keyphrase":"Puma","score":70,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":1},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":[],"keyphraseInImageAlt":[],"keywordDensity":{"type":"high","score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2023-11-29 10:57:55","updated":"2026-07-17 11:42:31","focus_keyword":"Puma","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/categories\/window-campaigns-de\/\" title=\"Window Campaigns\">Window Campaigns<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tLET\u2019S GO VARSITY\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.dfrost.com\/de\/"},{"label":"Window Campaigns","link":"https:\/\/www.dfrost.com\/de\/categories\/window-campaigns-de\/"},{"label":"LET&#8217;S GO VARSITY","link":"https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/"}],"_links":{"self":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/works\/10833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/types\/works"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/media\/10789"}],"wp:attachment":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/media?parent=10833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}