{"id":11200,"date":"2024-02-07T12:48:34","date_gmt":"2024-02-07T10:48:34","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=11200"},"modified":"2026-07-17T14:28:57","modified_gmt":"2026-07-17T12:28:57","slug":"neubau-framing-perspectives","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/neubau-framing-perspectives\/","title":{"rendered":"FRAMING PERSPECTIVES"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_275.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_162_quer.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tNEUBAU EYEWEAR\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>FRAMING PERSPECTIVES<\/h1>\n<p>&nbsp;<\/p>\n<p>Inspiriert durch die Key Visuals der neuen Kollektion \u00bbEunoia &#8211; The triangle of self-perception\u00a0hat DFROST eine Displayinstallation f\u00fcr die OPTI 2024 entwickelt.<\/p>\n<p>Die Kampagne aufgreifend, die sich mit der Selbst- und Fremdwahrnehmung besch\u00e4ftigt, besteht die Installation aus einzelnen verspiegelten Acrylelementen. Durch die Integration der Brillenglasfarben und der vier neuen Brillenfassungen auf den Spiegelfl\u00e4chen des Displays wird der Kunde spielerisch zum \u201eReflektieren\u201c und Interagieren mit der Kollektion angeregt.<\/p>\n<p>Eingespannt zwischen Boden und Decke entsteht so eine aufmerksamkeitsstarke Installation, die die Pr\u00e4senz der neuen Kollektion sowohl in der Fernwirkung als auch \u00e4sthetisch auf der Betrachterebene erzeugt.<\/p>\n<p>Konzeption, Entwicklung sowie Produktion, alles aus einer Hand und von DFROST- Retail Identity.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n    <section class=\"latest-works\" id=\"block_number_3\" >\n        <div class=\"container gallery-5\">\n            <div class=\"gallery gallery--layout-5\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1049\" height=\"1603\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_194-e1707303116502.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Neubau, Highlight Display, Conception, Development, eyewear, opti24, fair booth\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_194-e1707303116502.jpg 1049w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_194-e1707303116502-196x300.jpg 196w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_194-e1707303116502-670x1024.jpg 670w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_194-e1707303116502-768x1174.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_194-e1707303116502-1005x1536.jpg 1005w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_194-e1707303116502-16x24.jpg 16w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_194-e1707303116502-24x36.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_194-e1707303116502-31x48.jpg 31w\" sizes=\"auto, (max-width: 1049px) 100vw, 1049px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1756\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_107-e1707303166725.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Neubau, Highlight Display, Conception, Development, eyewear, opti24, fair booth\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_107-e1707303166725.jpg 1280w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_107-e1707303166725-219x300.jpg 219w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_107-e1707303166725-746x1024.jpg 746w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_107-e1707303166725-768x1054.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_107-e1707303166725-1120x1536.jpg 1120w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_107-e1707303166725-17x24.jpg 17w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_107-e1707303166725-26x36.jpg 26w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/240207_DFROST_NEUBAU_DISPLAY_RETAILFIXTURE_107-e1707303166725-35x48.jpg 35w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"share_buttons\"  id=\"block_number_4\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div 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.bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_5\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n             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class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Falke_Window_FS_26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/02\/DFROST_Neubau_Retail_Fixture_Highlightdisplay_Opti_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Neubau                                <blockquote>FRAMING PERSPECTIVES<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/neubau-framing-perspectives\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div 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