{"id":11672,"date":"2024-04-08T16:12:57","date_gmt":"2024-04-08T14:12:57","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=11672"},"modified":"2026-07-17T14:23:22","modified_gmt":"2026-07-17T12:23:22","slug":"replay-straight-back-from-the-90s","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/replay-straight-back-from-the-90s\/","title":{"rendered":"STRAIGHT BACK FROM THE 90S"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  fullscreen-hero_video_fix\" id=\"block_number_1\">\n            \n        <video class=\"desktop-video\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n            <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/Real-VHSVCR-intense-distortion-and-interference-VFX-with-sound-169-widescreen-Free-to-use.mp4\" type=\"video\/mp4\">\n        <\/video>\n\n        <style>\n            #block_number_1 video {\n                display: none;\n            }\n\n                            #block_number_1 .desktop-video {\n                    display: block;\n                }\n            \n            @media (min-width: 768px) {\n                #block_number_1 video {\n                    display: block;\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tReplay\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>STRAIGHT BACK FROM THE 90S<\/h1>\n<p>&nbsp;<\/p>\n<p>F\u00fcr den Launch der ikonischen 901 Denim Serie von Replay, hat DFROST ein immersives visuelles Schaufenstererlebnis kreiert. Inspiriert von den Effekten der \u00bbdigital distorsion\u00ab f\u00e4ngt die Inszenierung<br \/>\ndie Essenz der 90er Jahre perfekt ein. Durch die Bewegung des Betrachters entstehen aus verschiedenen Blickwinkeln schillernde Effekte und das Schaufenster wird zum aktivierenden Blickfang.<\/p>\n<p>Check it out!<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<style>\n    #block_number_3 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_3 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_3\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_22.jpg\">\n    <\/div>\n<\/section>\n\n    <section class=\"latest-works\" id=\"block_number_4\" >\n        <div class=\"container gallery-3\">\n            <div class=\"gallery gallery--layout-3\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_40.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Replay, Window Campaign, Conception, Development, fashion, denim\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_40.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_40-300x200.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_40-1024x683.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_40-768x512.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_40-1536x1024.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_40-1200x800.jpg 1200w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_40-24x16.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_40-36x24.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240409_Replay_901_40-48x32.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<style>\n    #block_number_5 video {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_5 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-video-grid\" id=\"block_number_5\">\n    <div class=\"container\">\n        <video autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n            <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240404_DFROST_Replay_901_Video_Website.mp4\" type=\"video\/mp4\">\n        <\/video>\n    <\/div>\n<\/section>\n\n<section class=\"share_buttons\"  id=\"block_number_6\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/replay-straight-back-from-the-90s\/&#038;title=STRAIGHT BACK FROM THE 90S&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/replay-straight-back-from-the-90s\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/replay-straight-back-from-the-90s\/&#038;t=STRAIGHT BACK FROM THE 90S\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/replay-straight-back-from-the-90s\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/240403_Replay_901_86_Hochformat-1.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=STRAIGHT BACK FROM THE 90S&#038;body=https:\/\/www.dfrost.com\/de\/works\/replay-straight-back-from-the-90s\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_7.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_7.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_7\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/11\/Dfrost_Manor_Window_Campaigns_Xmas_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>LE NO\u00cbL DES GRANDS ENFANTS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-le-noel-des-grands-enfants\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/08\/Dfrost_Tommy_Hilfiger_F1_TheMovie_Retailactivation_Slider_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Tommy Hilfiger                                <blockquote>F1 MEETS FLAGSHIP EXPERIENCE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-f1-meets-flagship-experience\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/04\/DFROST_Replay_Window_Campaign_901_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Replay                                <blockquote>STRAIGHT BACK FROM THE 90S<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/replay-straight-back-from-the-90s\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Replay_Community_Activations_Customization_Tour_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Replay                                <blockquote>DENIM CUSTOMIZATION TOUR<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/replay-denim-customization-tour\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/DFROST_Puma_Window_Campaign_Slipstream_LO_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>SLIPSTREAM LO WINDOW CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/slipstream-lo-campaign-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Tommy_Hilfiger_Community_Activations_Retail_Fixture_CHALLENGELEWIS_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Tommy Hilfiger                                <blockquote>#CHALLENGELEWIS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/challengelewis-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/DFROST_Babor_Window_Campaign_Visual_Merchandising_BEAUTY_WAVE_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Babor                                <blockquote>THE BEAUTY WAVE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/beauty-wave-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_8\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div class=\"scrolltop\" id=\"block_number_9\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        Top    <\/a>\n<\/div>\n","protected":false},"author":26,"featured_media":11653,"template":"","class_list":["post-11672","works","type-works","status-publish","has-post-thumbnail","hentry","work_cat-window-campaigns-de","work_branch-fashion","work_client-replay-de"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"F\u00fcr den Launch der ikonischen 901 Denim Serie von Replay, hat DFROST ein immersives visuelles Schaufenstererlebnis kreiert.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Mich\u00e8le Gosch\"\/>\n\t<meta name=\"p:domain_verify\" content=\"708891c1c78fbe361ff867081ec2f606\" \/>\n\t<link 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08:31:38","updated":"2026-07-17 12:31:37","focus_keyword":"Replay","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/categories\/window-campaigns-de\/\" title=\"Window Campaigns\">Window Campaigns<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tSTRAIGHT BACK FROM THE 90S\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.dfrost.com\/de\/"},{"label":"Window Campaigns","link":"https:\/\/www.dfrost.com\/de\/categories\/window-campaigns-de\/"},{"label":"STRAIGHT BACK FROM THE 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