{"id":13328,"date":"2024-09-11T14:50:04","date_gmt":"2024-09-11T12:50:04","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=13328"},"modified":"2026-08-20T13:09:12","modified_gmt":"2026-08-20T11:09:12","slug":"schwarz-group-employer-branding-concept","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/","title":{"rendered":"EMPLOYER BRANDING CONCEPT"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/09\/DFROST_SchwarzGruppe_Schueler_Messetand_240429_DSC0716.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/09\/DFROST_SchwarzGruppe_Schueler_Messetand_240429_DSC0716.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tSchwarz Dienstleistungen\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>EMPLOYER BRANDING CONCEPT<\/h1>\n<p>&nbsp;<\/p>\n<p>\u00bbDeine Zukunft. Vielf\u00e4ltig. Nachhaltig. Sicher.\u00ab<\/p>\n<p>F\u00fcr die Unternehmen der Schwarz Gruppe &#8211; Lidl, Kaufland, PreZero, Schwarz Produktion, Schwarz Dienstleistung und Schwarz Digits &#8211; hat DFROST ein kanal\u00fcbergreifendes Employer Branding Konzept entwickelt, um die attraktive Arbeitgebermarke einheitlich und branchen\u00fcbergreifend zu positionieren. Auch r\u00e4umlich entsteht daraus ein gestalterisches Dach f\u00fcr die Messest\u00e4nde und sorgt f\u00fcr einen einheitlichen Auftritt der Schwarz-Gruppe, der insbesondere junge Messebesucher anspricht.<\/p>\n<p>Die geschwungene R\u00fcckwand rahmt den Stand ein und verst\u00e4rkt die Pr\u00e4senz und Wiedererkennbarkeit. Der modulare Aufbau erm\u00f6glicht Flexibilit\u00e4t und Anpassung an unterschiedliche Grundrissgr\u00f6\u00dfen. Jede Marke erh\u00e4lt einen eigenen, inhaltlich ma\u00dfgeschneiderten Counter, der sich jedoch in Material und Form einem durchg\u00e4ngigen Gestaltungskonzept unterordnet.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<style>\n    #block_number_3 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_3 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_3\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_SchwarzGruppe_Schueler_Messetand_240429_DSC0729.jpg\">\n    <\/div>\n<\/section>\n\n\n\n<style>\n    #block_number_5 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_5 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_5\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_SchwarzGruppe_Schueler_Messetand_240429_DSC0773.jpg\">\n    <\/div>\n<\/section>\n\n<section\n    class=\"bg_image\"\n            style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_SchwarzGruppe_Schueler_Messetand_240429_DSC1340.jpg)\"\n         data-aos=\"fade-up\"\n    >\n    <\/section>\n\n\n<style>\n    #block_number_7 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_7 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_7\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_SchwarzGruppe_Schueler_Messetand_240429_DSC0932.jpg\">\n    <\/div>\n<\/section>\n\n<section class=\"share_buttons\"  id=\"block_number_8\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/&#038;title=EMPLOYER BRANDING CONCEPT&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/&#038;t=EMPLOYER BRANDING CONCEPT\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/07\/DFROST_SchwarzGruppe_Schueler_Messetand_240429_DSC1120.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=EMPLOYER BRANDING CONCEPT&#038;body=https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_9.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_9.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_9\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Falke_Window_FS_26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/06\/DFROST_MatchDay_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                DFROST                                <blockquote>Match Day Recruiting Campaign<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dfrost-match-day-recruiting-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/08\/DFROST_Schwarz_Employer_Branding_Onboarding_Koffer_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Peak Performance                                <blockquote>A Journey into Leadership<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/schwarz-group-journey-into-leadership\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/09\/DFROST_SchwarzGruppe_Schueler_Messetand_08.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Schwarz Group                                <blockquote>EMPLOYER BRANDING CONCEPT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/09\/DFROST_Norrona_Brand_Spaces_Flagship_Store_Munich_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Norr\u00f8na                                <blockquote>FLAGSHIP STORE MUNICH<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/norrona-flagship-store-munich\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/11\/DFROST_Neubau_Brand_Spaces_Booth_at_Silmo_Paris_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Neubau                                <blockquote>BOOTH AT SILMO PARIS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/neubau-booth-at-silmo-paris\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/08\/DFROST_Employer_Branding_Come_Fly_With_Me_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                DFROST                                <blockquote>Come Fly With Me<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/come-fly-with-me\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_10\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div class=\"scrolltop\" id=\"block_number_11\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        Top    <\/a>\n<\/div>\n","protected":false},"author":26,"featured_media":13319,"template":"","class_list":["post-13328","works","type-works","status-publish","has-post-thumbnail","hentry","work_cat-brand-spaces-de","work_cat-community-activation-de","work_cat-employer-branding-de","work_branch-livestyle","work_client-schwarz-group"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Um die Schwarz-Gruppe als attraktiven Arbeitgeber zu positionieren, entwickelte DFROST ein neues Employer Branding Konzept.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Mich\u00e8le Gosch\"\/>\n\t<meta name=\"p:domain_verify\" content=\"708891c1c78fbe361ff867081ec2f606\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"SCHWARZ GRUPPE | Employer Branding Concept | DFROST","description":"Um die Schwarz-Gruppe als attraktiven Arbeitgeber zu positionieren, entwickelte DFROST ein neues Employer Branding Konzept.","canonical_url":"https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"p:domain_verify":"708891c1c78fbe361ff867081ec2f606","miscellaneous":""},"schema":null},"aioseo_meta_data":{"post_id":"13328","title":"SCHWARZ GRUPPE #separator_sa Employer Branding Concept #separator_sa #site_title","description":"Um die Schwarz-Gruppe als attraktiven Arbeitgeber zu positionieren, entwickelte DFROST ein neues Employer Branding Konzept.","keywords":null,"keyphrases":{"focus":{"keyphrase":"Schwarz Group","score":64,"analysis":{"keyphraseInTitle":{"score":3,"maxScore":9,"error":1},"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":[],"keyphraseInImageAlt":[],"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2024-07-10 09:43:07","updated":"2026-08-20 11:14:12","focus_keyword":"Schwarz Group","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/categories\/community-activation-de\/\" title=\"Community Activations\">Community Activations<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tEMPLOYER BRANDING CONCEPT\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.dfrost.com\/de\/"},{"label":"Community Activations","link":"https:\/\/www.dfrost.com\/de\/categories\/community-activation-de\/"},{"label":"EMPLOYER BRANDING CONCEPT","link":"https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/"}],"_links":{"self":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/works\/13328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/types\/works"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/users\/26"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/media\/13319"}],"wp:attachment":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/media?parent=13328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}