{"id":14690,"date":"2025-02-10T15:12:26","date_gmt":"2025-02-10T13:12:26","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=14690"},"modified":"2026-07-30T14:37:36","modified_gmt":"2026-07-30T12:37:36","slug":"tommy-hilfiger-charity-tombola","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-charity-tombola\/","title":{"rendered":"Charity Tombola"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/02\/DFROST_PVH_Retail_Fixture_XMAS01.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/02\/DFROST_PVH_Retail_Fixture_XMAS01.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tTommy Hilfiger\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1><strong>CHARITY TOMBOLA<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>DFROST entwickelte f\u00fcr PVH eine weihnachtliche Community-Aktivierung, die den Austausch und die Interaktion der Mitarbeiter f\u00f6rdern sollte. Das medien\u00fcbergreifende Konzept wurde in Form eines Charity-Tombola-Losautomaten realisiert, der mit seinem eleganten Salbeigr\u00fcn bewusst neue Akzente abseits klassischer Weihnachtst\u00f6ne setzte. Goldene Farbverl\u00e4ufe sowie filigrane Illustrationen von Kiefernnadeln und Zapfen verliehen dem Design eine moderne, festliche Note.<\/p>\n<p>Die visuelle Kommunikation zog sich durch alle Elemente \u2013 vom Automaten \u00fcber Printprodukte bis hin zu digitalen Touchpoints wie Newslettern. Ein ganzheitliches Erlebnis, das Interaktion, visuelle \u00c4sthetik und die Weihnachtszeit modern inszenierte.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<style>\n    #block_number_3 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_3 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_3\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/02\/DFROST_PVH_Retail_Fixture_XMAS02.jpg\">\n    <\/div>\n<\/section>\n\n<style>\n    #block_number_4 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_4 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_4\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/02\/DFROST_PVH_Retail_Fixture_XMAS03.jpg\">\n    <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"share_buttons\"  id=\"block_number_7\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-charity-tombola\/&#038;title=Charity Tombola&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-charity-tombola\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-charity-tombola\/&#038;t=Charity Tombola\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-charity-tombola\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/02\/DFROST_PVH_Retail_Fixture_XMAS03.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=Charity Tombola&#038;body=https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-charity-tombola\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_8.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_8.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_8\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Falke_Window_FS_26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/08\/Dfrost_Tommy_Hilfiger_F1_TheMovie_Retailactivation_Slider_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Tommy Hilfiger                                <blockquote>F1 MEETS FLAGSHIP EXPERIENCE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-f1-meets-flagship-experience\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/02\/DFROST_PVH_Retail_Fixture_XMAS_08.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Tommy Hilfiger                                <blockquote>Charity Tombola<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-charity-tombola\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/12\/Dfrost_Guebelin_Window_Campaigns_Xmas_08.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                G\u00fcbelin                                <blockquote>A Journey Through the Holiday Season<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/guebelin-a-journey-through-the-holiday-season\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/01\/DFROST_Hugo_Boss_Window_Campaign_A_Cosmic_Christmas_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Hugo Boss                                <blockquote>A COSMIC CHRISTMAS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/hugo-boss-cosmic-christmas-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Tommy_Hilfiger_Community_Activations_Retail_Fixture_CHALLENGELEWIS_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Tommy Hilfiger                                <blockquote>#CHALLENGELEWIS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/challengelewis-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/07\/DFROST_Mercedes_Benz_Accessoires_Retail_Fixture_Community_Activation_TAKE_YOUR_STARS_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                                                <blockquote>TAKE YOUR STARS POPUP<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/mercedes-benz-take-your-stars-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_9\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div class=\"scrolltop\" id=\"block_number_10\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        Top    <\/a>\n<\/div>\n","protected":false},"author":26,"featured_media":14686,"template":"","class_list":["post-14690","works","type-works","status-publish","has-post-thumbnail","hentry","work_cat-community-activation-de","work_cat-retail-fixtures","work_branch-christmas","work_branch-jewelry","work_client-tommy-hilfiger-de"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"DFROST entwickelte f\u00fcr PVH ein ganzheitliches Multichannel-Konzept f\u00fcr eine festliche Charity-Tombola, das modernes Design, Community-Engagement und vorweihnachtliche Stimmung verbindet.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Mich\u00e8le Gosch\"\/>\n\t<meta name=\"p:domain_verify\" content=\"708891c1c78fbe361ff867081ec2f606\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-charity-tombola\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Tommy Hilfiger | Charity Tombola | DFROST","description":"DFROST entwickelte f\u00fcr PVH ein ganzheitliches Multichannel-Konzept f\u00fcr eine festliche Charity-Tombola, das modernes Design, Community-Engagement und vorweihnachtliche Stimmung verbindet.","canonical_url":"https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-charity-tombola\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"p:domain_verify":"708891c1c78fbe361ff867081ec2f606","miscellaneous":""},"schema":null},"aioseo_meta_data":{"post_id":"14690","title":"Tommy Hilfiger #separator_sa #post_title | #site_title","description":"DFROST entwickelte f\u00fcr PVH ein ganzheitliches Multichannel-Konzept f\u00fcr eine festliche Charity-Tombola, das modernes Design, Community-Engagement und vorweihnachtliche Stimmung verbindet.","keywords":null,"keyphrases":{"focus":{"keyphrase":"Tommy Hilfiger","score":76,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":[],"keyphraseInImageAlt":[],"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-02-05 09:01:36","updated":"2026-07-30 12:46:42","focus_keyword":"Tommy Hilfiger","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/categories\/community-activation-de\/\" title=\"Community Activations\">Community Activations<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tCharity Tombola\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.dfrost.com\/de\/"},{"label":"Community Activations","link":"https:\/\/www.dfrost.com\/de\/categories\/community-activation-de\/"},{"label":"Charity Tombola","link":"https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-charity-tombola\/"}],"_links":{"self":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/works\/14690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/types\/works"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/users\/26"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/media\/14686"}],"wp:attachment":[{"href":"https:\/\/www.dfrost.com\/de\/wp-json\/wp\/v2\/media?parent=14690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}