{"id":15317,"date":"2025-04-15T14:15:06","date_gmt":"2025-04-15T12:15:06","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=15317"},"modified":"2026-08-20T12:56:45","modified_gmt":"2026-08-20T10:56:45","slug":"melitta-make-it-happen","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/melitta-make-it-happen\/","title":{"rendered":"Make it Happen"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/04\/Dfrost_Melitta_Brand_Space_2023_05.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/04\/Dfrost_Melitta_Brand_Space_2023_01.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tMELITTA\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<article class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"false\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group\/turn-messages focus-visible:outline-none\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"01ca1d3e-35ff-4210-b8b4-050f790b3bde\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h1 data-start=\"0\" data-end=\"67\">MAKE IT HAPPEN &#8211; POPUP SPACE<\/h1>\n<p>&nbsp;<\/p>\n<p>Entwickelt als einfaches Tool f\u00fcr das HR-Team, diente der modulare Employer Branding Space als Kommunikationsplattform, die darauf ausgelegt war, Mitarbeitende direkt einzubinden. Speziell auf interne Employer Branding-Initiativen zugeschnitten, schuf das Setup einen strukturierten Raum f\u00fcr Austausch, Inspiration und Identifikation.<\/p>\n<p>Das Design unterstreicht diese Intention mit klaren Linien, offenen Strukturen und einer bewussten Materialwahl: Recycelbare Elemente wie Karton und MDF stehen f\u00fcr Nachhaltigkeit und Authentizit\u00e4t, w\u00e4hrend kr\u00e4ftige Farben und grafische Akzente Selbstbewusstsein und Energie vermitteln.<\/p>\n<p>Sein modularer Aufbau erm\u00f6glicht den flexiblen Einsatz in unterschiedlichen Formaten und an verschiedenen Orten. Interaktive Elemente f\u00f6rdern den Dialog und schaffen ein Gef\u00fchl der Verbundenheit \u2013 nach innen wie nach au\u00dfen.<\/p>\n<p>Ein zukunftsorientierter, authentischer Raum, der Employer Branding erlebbar macht.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<style>\n    #block_number_3 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_3 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_3\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/04\/Dfrost_Melitta_Brand_Space_2023_02.jpg\">\n    <\/div>\n<\/section>\n\n<style>\n    #block_number_4 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_4 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_4\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/04\/Dfrost_Melitta_Brand_Space_2023_03.jpg\">\n    <\/div>\n<\/section>\n\n\n\n<style>\n    #block_number_6 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_6 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_6\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/04\/Dfrost_Melitta_Brand_Space_2023_06.jpg\">\n    <\/div>\n<\/section>\n\n<style>\n    #block_number_7 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_7 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_7\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"\">\n    <\/div>\n<\/section>\n\n<section class=\"share_buttons\"  id=\"block_number_8\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\"><\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/melitta-make-it-happen\/&#038;title=Make it Happen&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/melitta-make-it-happen\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/melitta-make-it-happen\/&#038;t=Make it Happen\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/melitta-make-it-happen\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/04\/Dfrost_Melitta_Brand_Space_2023_01.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=Make it Happen&#038;body=https:\/\/www.dfrost.com\/de\/works\/melitta-make-it-happen\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_9.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_9.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_9\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Falke_Window_FS_26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/08\/Dfrost_Tommy_Hilfiger_F1_TheMovie_Retailactivation_Slider_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Tommy Hilfiger                                <blockquote>F1 MEETS FLAGSHIP EXPERIENCE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-f1-meets-flagship-experience\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/04\/Dfrost_Melitta_Brand_Space_2023_07.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Melitta                                <blockquote>Make it Happen<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/melitta-make-it-happen\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/07\/DFROST_Rotkaeppchen_Brand_Space_Brand_Experience_Center_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Rotk\u00e4ppchen                                <blockquote>BRAND EXPERIENCE STORE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/rotkaeppchen-brand-experience-store\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/10\/DFROST_Maryan_Mehlhorn_Brand_Spaces_Visual_Merchandising_Summer_State_of_Mind_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Maryan Mehlhorn                                <blockquote>SUMMER STATE OF MIND<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/maryan-mehlhorn-summer-state-of-mind-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Kaufland_Brand_Spaces_Retail_Fixture_POS_IDENTITY_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Kaufland                                <blockquote>NEW POS IDENTITY CONCEPT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/kaufland-pos-identity-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Swarovski_Brand_Spaces_Visual_Merchandising_CRYSTAL_LAB_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Swarovski                                <blockquote>CRYSTAL LAB POP UP<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/swarovski-crystal-lab-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_10\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div class=\"scrolltop\" id=\"block_number_11\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        Top    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":31,"featured_media":15289,"template":"","class_list":["post-15317","works","type-works","status-publish","has-post-thumbnail","hentry","work_cat-brand-spaces-de","work_cat-employer-branding-de","work_cat-visual-communication","work_branch-food-and-beverage","work_client-melitta-de"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Melittas Pop-up Brand Space macht Employer Branding erlebbar \u2013 modular aufgebaut, flexibel einsetzbar f\u00fcr verschiedene Formate und Standorte.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta 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