{"id":15589,"date":"2025-07-02T12:14:53","date_gmt":"2025-07-02T10:14:53","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=15589"},"modified":"2026-08-20T13:13:36","modified_gmt":"2026-08-20T11:13:36","slug":"dfrost-match-day-recruiting-campaign","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/dfrost-match-day-recruiting-campaign\/","title":{"rendered":"Match Day Recruiting Campaign"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/06\/DFROST_MatchDay_Employer_Branding_01.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/06\/DFROST_MatchDay_Employer_Branding_01.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tDFROST\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<article class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"false\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group\/turn-messages focus-visible:outline-none\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"01ca1d3e-35ff-4210-b8b4-050f790b3bde\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h1 data-start=\"0\" data-end=\"67\"><strong>NO ROOKIES? NO DFROST.<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>Die Recruiting-Kampagne \u00bb<em>DFROST without rookies is like Tom without Jerry<\/em>\u00ab spricht gezielt junge Talente und Designstudierende an \u2013 und macht dabei unmissverst\u00e4ndlich klar: F\u00fcr DFROST geh\u00f6ren frische Perspektiven genauso zum Team wie gute Gestaltung zum guten Markenauftritt.<\/p>\n<p>Im Mittelpunkt der Kampagne stehen ikonische Duos aus Film und Popkultur, clean illustriert und mit einer klaren Message. In Kombination mit einer zielgruppengerechten Tonalit\u00e4t zeigen diese Haltung \u2013 und wie sehr DFROST an das Potenzial von Berufseinsteiger glaubt.<\/p>\n<p>Eine Guerilla-Aktion brachte die Kampagne genau dorthin, wo sie unerwartet auff\u00e4llt: in den \u00f6ffentlichen Raum. Mit Stickern und Statement-Cards an ungew\u00f6hnlichen Orten wurde die Botschaft zum Gespr\u00e4chsthema \u2013 sympathisch, einpr\u00e4gsam, anders.<\/p>\n<p>Die Landingpage greift das visuelle Kampagnendesign auf und \u00fcbertr\u00e4gt es ins Digitale. \u00dcber eine Swipe-Funktion im Tinder-Stil entdecken Interessierte hier spielerisch die verschiedenen Karrierewege bei DFROST \u2013 auf ihrer Suche nach dem \u00bbPerfect Match\u00ab.<\/p>\n<p>Von aufmerksamkeitsstarken Printprodukten bis zur digitalen Landingpage wurde jeder Touchpoint entlang der Candidate Journey gezielt bespielt. Ein modularer Messestand bringt die Kampagne schlie\u00dflich in den Raum \u2013 als direkter Anlaufpunkt f\u00fcr Interessierte. Dank seines flexiblen Aufbaus l\u00e4sst sich der Stand standortunabh\u00e4ngig anpassen \u2013 visuell stark und funktional gedacht.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<style>\n    #block_number_3 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_3 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_3\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/06\/DFROST_MatchDay_Employer_Branding_02.jpg\">\n    <\/div>\n<\/section>\n\n<style>\n    #block_number_4 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_4 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_4\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/06\/DFROST_MatchDay_Employer_Branding_03.jpg\">\n    <\/div>\n<\/section>\n\n\n\n\n\n<style>\n    #block_number_7 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_7 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_7\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/06\/DFROST_MatchDay_Employer_Branding_08.jpg\">\n    <\/div>\n<\/section>\n\n<style>\n    #block_number_8 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_8 .container {\n   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btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\"><\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/dfrost-match-day-recruiting-campaign\/&#038;title=Match Day Recruiting Campaign&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/dfrost-match-day-recruiting-campaign\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/dfrost-match-day-recruiting-campaign\/&#038;t=Match Day Recruiting Campaign\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/dfrost-match-day-recruiting-campaign\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/06\/DFROST_MatchDay_Employer_Branding_01.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=Match Day Recruiting Campaign&#038;body=https:\/\/www.dfrost.com\/de\/works\/dfrost-match-day-recruiting-campaign\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_12.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_12.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_12\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Falke_Window_FS_26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/02\/Dfrost_Manor_Brand_Space_Valentines_Day_Slider_Desktop_1650x510px-1.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>VALENTINE\u2019S LOVE BOOTH<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-valentines-love-booth\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/06\/DFROST_MatchDay_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                DFROST                                <blockquote>Match Day Recruiting Campaign<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dfrost-match-day-recruiting-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/03\/Dfrost_Brand_Spaces_ONLY_FRIENDS_Slider_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                ONLY FRIENDS                                <blockquote>ONLY FRIENDS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/only-friends-studio\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/09\/DFROST_SchwarzGruppe_Schueler_Messetand_08.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Schwarz Group                                <blockquote>EMPLOYER BRANDING CONCEPT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/schwarz-group-employer-branding-concept\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/01\/DFROST_Visual_Communication_Its_time_for_Christmas_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                DFROST                                <blockquote>IT\u2019S TIME FOR CHRISTMAS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dfrost-its-time-for-christmas\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Tommy_Hilfiger_Brand_Spaces_Community_Activations_Sport_For_Good_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Tommy Hilfiger                                <blockquote>SPORT FOR GOOD POPUP<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-sport-for-good-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_13\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka 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