{"id":15921,"date":"2025-10-28T11:05:17","date_gmt":"2025-10-28T09:05:17","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=15921"},"modified":"2026-07-30T15:54:44","modified_gmt":"2026-07-30T13:54:44","slug":"falke-from-generation-to-generation","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/falke-from-generation-to-generation\/","title":{"rendered":"FROM GENERATION TO GENERATION"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/11\/DFROST_Falke_Brand_Space_Galleria_Muenchen_1-Kopie.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/11\/DFROST_Falke_Brand_Space_Galleria_Muenchen_1.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tFalke\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1><strong>FROM GENERATION TO GENERATION<\/strong><\/h1>\n<p>Zum 130-j\u00e4hrigen Firmenbestehen feiert FALKE nicht nur die eigene Historie, sondern auch die Menschen, die die Marke \u00fcber Generationen hinweg gepr\u00e4gt und begleitet haben. Unter dem Motto \u00bbFrom Generation to Generation \u2013 with you every step\u00ab wurde eine modulare Pr\u00e4sentationsfl\u00e4che entwickelt, die Tradition, Design und ikonische Produkte stimmig vereint.<\/p>\n<p>Im Zentrum der Fl\u00e4che: skulpturale Metallstelen, die als Hommage an FALKES Produktgeschichte die \u00bbICONIC PIECES\u00ab der Marke in Szene setzen \u2013 als Zeichen langj\u00e4hriger Qualit\u00e4t, Verl\u00e4sslichkeit und Handwerkskunst. Die Basis bildet ein Podest mit einem Lochraster-System, welches Flexibilit\u00e4t bei zuk\u00fcnftigen Kampagnen oder Setups erm\u00f6glicht.<\/p>\n<p>Die Fl\u00e4che verbindet Markenbotschaft und Produktinszenierung zu einem konsistenten, modularen Erlebnis.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n\n<style>\n    #block_number_5 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_5 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_5\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/10\/DFROST_Falke_Galleria_Muenchen_8.jpg\">\n    <\/div>\n<\/section>\n\n<section class=\"share_buttons\"  id=\"block_number_6\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\"><\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/falke-from-generation-to-generation\/&#038;title=FROM GENERATION TO GENERATION&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/falke-from-generation-to-generation\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/falke-from-generation-to-generation\/&#038;t=FROM GENERATION TO GENERATION\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/falke-from-generation-to-generation\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/11\/DFROST_Falke_Brand_Space_Galleria_Muenchen_1-Kopie.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=FROM GENERATION TO GENERATION&#038;body=https:\/\/www.dfrost.com\/de\/works\/falke-from-generation-to-generation\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_7.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_7.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_7\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/10\/Dfrost_Akris_Brand_Space_ESS_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>IN MOTION WITH NATURE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-in-motion-with-nature\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>FROM GENERATION TO GENERATION<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-from-generation-to-generation\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Babor_Community_Activations_Brand_Space_The_Blogger_Event_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Babor                                <blockquote>THE BLOGGER EVENT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/babor-the-blogger-event-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_DrMartens_Window_Campaign_DR_MARTENS_X_RAF_SIMONS_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Dr. Martens                                <blockquote>DR. MARTENS X RAF SIMONS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dr-martens-x-raf-simons-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_WMF_Brand_Spaces_Retail_Fixture_LET_IT_SHINE_ON_IFA_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                WMF                                <blockquote>LET IT SHINE EXPERIENCE IFA<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/wmf-let-it-shine-on-ifa-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n          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class=\"container\">\n                            <div class=\"content\">\n                                Riani                                <blockquote>#RIANISTA<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/riani-rianista\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_8\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n 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