{"id":16854,"date":"2026-04-16T14:29:36","date_gmt":"2026-04-16T12:29:36","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=16854"},"modified":"2026-04-17T09:31:12","modified_gmt":"2026-04-17T07:31:12","slug":"karl-lagerfeld-x-steiff","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-x-steiff\/","title":{"rendered":"KARL LAGERFELD x STEIFF"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/04\/DFROST_Steiff_Lagerfeld_2008_01_Mobile.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/04\/DFROST_Steiff_Lagerfeld_2008_01-1.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tSteiff\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1><strong>KARL LAGERFELD X STEIFF<\/strong><\/h1>\n<p>F\u00fcr die Collaboration von Karl Lagerfeld und Steiff entwickelten wir eine Eventinszenierung, die die Verbindung beider Marken in einen aufmerksamkeitsstarken Markenmoment \u00fcbersetzt. Pr\u00e4sentiert bei Colette in Paris, wurde die Kooperation erstmals r\u00e4umlich erlebbar und gezielt im Retail-Kontext inszeniert.<\/p>\n<p>Im Fokus stand die ikonische Steiff-Figur im Look von Karl Lagerfeld. Als zentrale Inszenierungseinheit verbindet sie den Spirit von Fashion und Spielzeug. Die pr\u00e4gnante Silhouette und die charakteristische Designsprache von Karl Lagerfeld werden dabei bewusst herausgestellt.<\/p>\n<p>Bedruckte Paravents dienten als visueller und flexibler Backdrop und rahmen die Inszenierung, w\u00e4hrend eigens entwickelte Vitrinen den Limited Edition der B\u00e4ren in den Mittelpunkt r\u00fccken.<\/p>\n<p>So entsteht eine Eventinszenierung, die Markenidentit\u00e4t, Produkt, Person und Raum miteinander verkn\u00fcpft und die Zusammenarbeit in einen klar lesbaren, emotional aufgeladenen Retailmoment \u00fcbersetzt.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<style>\n    #block_number_4 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_4 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_4\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/04\/DFROST_Steiff_Lagerfeld_2008_05.jpg\">\n    <\/div>\n<\/section>\n\n<style>\n    #block_number_5 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_5 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_5\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/04\/DFROST_Steiff_Lagerfeld_2008_02.jpg\">\n    <\/div>\n<\/section>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<section class=\"share_buttons\"  id=\"block_number_6\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\"><\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-x-steiff\/&#038;title=KARL LAGERFELD x STEIFF&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-x-steiff\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-x-steiff\/&#038;t=KARL LAGERFELD x STEIFF\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-x-steiff\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/04\/DFROST_Steiff_Lagerfeld_2008_01.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=KARL LAGERFELD x STEIFF&#038;body=https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-x-steiff\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_7.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_7.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_7\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/DFROST_Cybex_Brand_Spaces_Retail_Fixture_Brand_Spaces_Modular_Platinum_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Cybex                                <blockquote>SHOWROOM MODULAR PLATINUM<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/cybex-showroom-modular-platinum\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Recup_Brand_Spaces_Sustainable_Fair_Booth_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Recup                                <blockquote>SUSTAINABLE FAIR BOOTH<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/recup-sustainable-fair-booth\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/03\/DFROST_Blanco_Brand_Spaces_Fair_Design_Gut_Boeckel_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Blanco                                <blockquote>TRADE FAIR BRAND SPACE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/blanco-trade-fair-brand-space\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/05\/DFROST_ON_Retail_Fixtures_Capture_the_Move_Display_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                ON                                <blockquote>CAPTURE THE MOVE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/on-capture-the-move\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/09\/DFROST_Diesel_Window_Campaign_Prototype_Window_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Diesel                                <blockquote>THE PROTOTYPE CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/diesel-prototype-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/06\/260618_VZUG_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                v-zug                                <blockquote>ROOTED IN PRECISION<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/v-zug-rooted-in-precision\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/04\/DFROST_Steiff_Lagerfeld_2008_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Steiff                                <blockquote>KARL LAGERFELD x STEIFF<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-x-steiff\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_8\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div class=\"scrolltop\" id=\"block_number_9\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        Top    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":24,"featured_media":16834,"template":"","class_list":["post-16854","works","type-works","status-publish","has-post-thumbnail","hentry","work_cat-brand-spaces-de","work_cat-community-activation-de","work_branch-fashion","work_branch-food-and-beverage","work_client-steiff-de"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"F\u00fcr die Karl Lagerfeld x Steiff Kollaboration inszenierten wir bei Colette in Paris die Verbindung der beiden Marken in einem starken Markenmoment.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Prakti Corpcom\"\/>\n\t<meta name=\"p:domain_verify\" content=\"708891c1c78fbe361ff867081ec2f606\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-x-steiff\/\" \/>\n\t<meta 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09:10:34","updated":"2026-04-17 07:44:32","focus_keyword":"lagerfeld","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/categories\/community-activation-de\/\" title=\"Community Activations\">Community Activations<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tKARL LAGERFELD x STEIFF\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.dfrost.com\/de\/"},{"label":"Community Activations","link":"https:\/\/www.dfrost.com\/de\/categories\/community-activation-de\/"},{"label":"KARL LAGERFELD x 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