{"id":18123,"date":"2026-08-06T15:27:53","date_gmt":"2026-08-06T13:27:53","guid":{"rendered":"https:\/\/www.dfrost.com\/works\/peak-performance-unexpected-functionality\/"},"modified":"2026-08-06T15:31:40","modified_gmt":"2026-08-06T13:31:40","slug":"peak-performance-unexpected-functionality","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/peak-performance-unexpected-functionality\/","title":{"rendered":"UNEXPECTED FUNCTIONALITY"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/08\/DFROST_PeakPerf_Sportswear_Window_News_Mobile.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/08\/DFROST_PeakPerf_Sportswear_01.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tPeak Performance\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1><strong>UNEXPECTED FUNCTIONALITY<\/strong><\/h1>\n<p>F\u00fcr die Fall\/Winter Kampagne von Peak Performance entwickelten wir eine Schaufensterinstallation f\u00fcr den Flagship Store in Stockholm, die das Kampagnenthema \u201eUnexpected Functionality\u201c r\u00e4umlich \u00fcbersetzt.<\/p>\n<p>Im Zentrum der Inszenierung steht eine abstrahierte Berglandschaft, die als visuelle Metapher f\u00fcr Performance, Funktionalit\u00e4t und Outdoor-Erlebnis dient. Erg\u00e4nzt wird das Setting durch eine dynamische Lichtinstallation, die den nat\u00fcrlichen Tagesverlauf simuliert \u2013 von den k\u00fchlen T\u00f6nen des Morgens bis hin zum warmen Licht des Sonnenuntergangs.<\/p>\n<p>Die Produkte werden in diese Szenerie integriert und als Teil des funktionalen Kontexts inszeniert.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<style>\n    #block_number_3 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_3 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_3\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/08\/DFROST_PeakPerf_Sportswear_02_02.jpg\">\n    <\/div>\n<\/section>\n\n\n\n<section class=\"share_buttons\"  id=\"block_number_5\">\n    <dvi class=\"container\">\n\n        <div 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url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/08\/DFROST_Schwarz_Employer_Branding_Onboarding_Koffer_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Peak Performance                                <blockquote>A Journey into Leadership<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/schwarz-group-journey-into-leadership\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/03\/Dfrost_Brand_Spaces_ONLY_FRIENDS_Slider_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n     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