{"id":3551,"date":"2020-05-12T12:18:39","date_gmt":"2020-05-12T12:18:39","guid":{"rendered":"https:\/\/www.dfrost.com\/works\/tough-as-you-pop-up\/"},"modified":"2026-04-30T13:53:45","modified_gmt":"2026-04-30T11:53:45","slug":"dr-martens-tough-as-you-pop-up-de","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/dr-martens-tough-as-you-pop-up-de\/","title":{"rendered":"TOUGH AS YOU EXPERIENCE AREA"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  fullscreen-hero_video_fix\" id=\"block_number_1\">\n            \n        <video class=\"desktop-video\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n            <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/retail-architecture-dfrost-dr-martens-tough-as-you-pop-up-video.mp4\" type=\"video\/mp4\">\n        <\/video>\n\n        <style>\n            #block_number_1 video {\n                display: none;\n            }\n\n                            #block_number_1 .desktop-video {\n                    display: block;\n                }\n            \n            @media (min-width: 768px) {\n                #block_number_1 video {\n                    display: block;\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tDr. Martens \t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>TOUGH AS YOU EXPERIENCE AREA<\/h1>\n<p>&nbsp;<\/p>\n<p>F\u00fcr die Kampagne \u00bbTough As You\u00ab von Dr. Martens wurde ein exklusives Konzept f\u00fcr die Pop-Up Inszenierung in der Schuhabteilung im Breuninger Stuttgart entwickelt und realisiert. Passend zur Kampagne lag der Fokus darauf, mit roughen Elementen zu spielen, weshalb bei der Umsetzung unterschiedliche Materialien f\u00fcr die Oberfl\u00e4chen verwendet wurden. Dabei ist es gelungen die edle Umgebung des Stores mit den Elementen des Pop-Ups zu kombinieren.Ebenfalls kamen auff\u00e4llige Kampagnen Assets zum Einsatz, sowohl Printmaterialien als auch digital mit dem starken \u00bbTough As You\u00ab Video der Brand. Durch die Verwendung der pr\u00e4gnanten CI-Farben von Dr. Martens werden die Schuhe au\u00dfergew\u00f6hnlich in Szene gesetzt. Die flexiblen Elemente machen eine Wiederverwendung des Pop-Ups an anderer Stelle m\u00f6glich.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section\n    class=\"bg_image\"\n            style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/retail-architecture-dfrost-dr-martens-tough-as-you-pop-up-overview.jpg)\"\n         data-aos=\"fade-up\"\n    >\n    <\/section>\n\n\n\n\n<section\n    class=\"bg_image\"\n            style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/retail-architecture-dfrost-dr-martens-tough-as-you-pop-up-reflection-shoes.jpg)\"\n         data-aos=\"fade-up\"\n    >\n    <\/section>\n\n\n\n\n<section class=\"share_buttons\"  id=\"block_number_8\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/dr-martens-tough-as-you-pop-up-de\/&#038;title=TOUGH AS YOU EXPERIENCE AREA&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/dr-martens-tough-as-you-pop-up-de\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/dr-martens-tough-as-you-pop-up-de\/&#038;t=TOUGH AS YOU EXPERIENCE AREA\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/dr-martens-tough-as-you-pop-up-de\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/retail-architecture-dfrost-dr-martens-tough-as-you-pop-up-shoe-display-detail.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=TOUGH AS YOU EXPERIENCE AREA&#038;body=https:\/\/www.dfrost.com\/de\/works\/dr-martens-tough-as-you-pop-up-de\/\">E-mail<\/a>\n        <\/div>\n    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href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        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             Blanco                                <blockquote>WATER WORLD UK<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/blanco-water-world-uk\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/11\/DFROST_Puma_Window_Campaign_Brand_Spaces_Puma_x_Pamela_Reif_New_Collection_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>PUMA X PAMELA REIF WINDOW CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-x-pamela-reif-window-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/03\/DFROST_Blanco_Brand_Spaces_Fair_Design_Gut_Boeckel_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Blanco                                <blockquote>TRADE FAIR BRAND SPACE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/blanco-trade-fair-brand-space\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/04\/DFROST_DrMartens_Brand_Spaces_Tough_As_You_Pop_Up_KaDeWe_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Dr. Martens                                <blockquote>TOUGH AS YOU AT KADEWE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dr-martens-tough-as-you-at-kadewe\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/09\/DFROST_Diesel_Window_Campaign_Prototype_Window_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Diesel                                <blockquote>THE PROTOTYPE CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/diesel-prototype-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_DrMartens_Community_Activation_Brand_Spaces_Tough_As_You_Pop_Up_Breuninger_Stuttgart_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Dr. Martens                                <blockquote>TOUGH AS YOU EXPERIENCE AREA<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dr-martens-tough-as-you-pop-up-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_DrMartens_Window_Campaign_DR_MARTENS_X_RAF_SIMONS_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Dr. Martens                                <blockquote>DR. MARTENS X RAF SIMONS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dr-martens-x-raf-simons-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_10\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div 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14:17:55","updated":"2026-04-30 12:03:22","focus_keyword":"Dr. Martens","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/categories\/community-activation-de\/\" title=\"Community Activations\">Community Activations<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tTOUGH AS YOU EXPERIENCE AREA\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.dfrost.com\/de\/"},{"label":"Community Activations","link":"https:\/\/www.dfrost.com\/de\/categories\/community-activation-de\/"},{"label":"TOUGH AS YOU EXPERIENCE 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