{"id":3731,"date":"2020-05-14T08:02:01","date_gmt":"2020-05-14T08:02:01","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=3731"},"modified":"2026-04-24T16:40:53","modified_gmt":"2026-04-24T14:40:53","slug":"wmf-let-it-shine-on-ifa-de","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/wmf-let-it-shine-on-ifa-de\/","title":{"rendered":"LET IT SHINE EXPERIENCE IFA"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  fullscreen-hero_video_fix\" id=\"block_number_1\">\n            \n        <video class=\"desktop-video\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n            <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-video.mp4\" type=\"video\/mp4\">\n        <\/video>\n\n        <style>\n            #block_number_1 video {\n                display: none;\n            }\n\n                            #block_number_1 .desktop-video {\n                    display: block;\n                }\n            \n            @media (min-width: 768px) {\n                #block_number_1 video {\n                    display: block;\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tWMF\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>LET IT SHINE EXPERIENCE IFA<\/h1>\n<p>&nbsp;<\/p>\n<p data-start=\"0\" data-end=\"534\">F\u00fcr die neue \u00fcbergeordnete Kommunikationsstrategie von WMF entwickelte DFROST ein Key Visual, das aus der Leitidee \u201eMake Your Home Shine\u201c abgeleitet und von der Formensprache des WMF Logos inspiriert wurde. Reflexionen und Lichtstrahlen, kombiniert mit den charakteristischen Winkeln und Kanten des Logos, bildeten die gestalterische Grundlage. Dieses Designprinzip wurde in dynamische Linienf\u00fchrungen und \u00fcberlagerte Schattenelemente \u00fcbersetzt, die sich durch die visuelle Identit\u00e4t und alle begleitenden Kommunikationsmittel ziehen.<\/p>\n<p data-start=\"536\" data-end=\"912\">Das visuelle Gesamtkonzept verband einen hohen Designanspruch mit der emotionalen Inszenierung der Produkte und schuf so ein markantes Markenerlebnis am Messestand. Die zentrale Herausforderung bestand darin, das breite Produktportfolio von WMF in einem klaren und konsistenten Konzept zusammenzuf\u00fchren und dabei den Markenwert Design konsequent in den Mittelpunkt zu stellen.<\/p>\n<p data-start=\"914\" data-end=\"1286\" data-is-last-node=\"\" data-is-only-node=\"\">Auch die Demo Kitchen, in der Sternekoch Ali G\u00fcng\u00f6rm\u00fcs kulinarische Kompetenz live erlebbar machte und Besucher mit authentischen Cooking Moments in die Markenwelt einlud, wurde nahtlos in das Gesamtkonzept integriert. Das Ergebnis war ein konsistenter Messeauftritt, der Designexzellenz, Produktinszenierung und Live Experience zu einer \u00fcberzeugenden Markenwelt vereinte.<\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<style>\n    #block_number_3 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_3 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_3\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-overview.jpg\">\n    <\/div>\n<\/section>\n\n    <section class=\"latest-works\" id=\"block_number_4\" >\n        <div class=\"container gallery-1\">\n            <div class=\"gallery gallery--layout-1\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n 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https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-wine-cooler-display-24x36.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-wine-cooler-display-32x48.jpg 32w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-overview-people.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-overview-people.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-overview-people-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-overview-people-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-overview-people-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-overview-people-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-overview-people-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-overview-people-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-overview-people-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n             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height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-overview.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-overview.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-overview-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-overview-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-overview-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-overview-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-overview-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-overview-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-blue-table-overview-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-display-kitchen-minis-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section\n    class=\"bg_image\"\n            style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/visual-communication-dfrost-wmf-let-it-shine-on-ifa-booth-overview-lumero.jpg)\"\n         data-aos=\"fade-up\"\n    >\n    <\/section>\n\n\n<section class=\"share_buttons\"  id=\"block_number_8\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup 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url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Falke_Window_FS_26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/07\/DFROST_Glambou_Brand_Space_2023_Breuninger_Hamburg_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Glambou                                <blockquote>MODULAR DESIGN MEETS TIMELESS BRAND IDENTITY<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/glambou-modular-design-meets-timeless-brand-identity\/\">SHOW ME<\/a>\n                            <\/div>\n   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url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Miele_Window_Campaign_Spring_Cleaning_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Miele                                <blockquote>SPRING CLEANING<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/miele-spring-cleaning\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/11\/DFROST_Puma_Window_Campaign_Brand_Spaces_Puma_x_Pamela_Reif_New_Collection_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>PUMA X PAMELA REIF WINDOW CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-x-pamela-reif-window-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/03\/DFROST_Blanco_Brand_Spaces_Fair_Design_Gut_Boeckel_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Blanco                                <blockquote>TRADE FAIR BRAND SPACE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/blanco-trade-fair-brand-space\/\">SHOW ME<\/a>\n                            <\/div>\n        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