{"id":3746,"date":"2020-06-18T12:26:45","date_gmt":"2020-06-18T12:26:45","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=3746"},"modified":"2026-04-16T17:27:03","modified_gmt":"2026-04-16T15:27:03","slug":"swarovski-athleisurebeats-collection-de","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/swarovski-athleisurebeats-collection-de\/","title":{"rendered":"#ATHLEISUREBEATS COLLECTION"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                            #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-sneaker.jpg);\n                }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-sneaker.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tSwarovski\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1><strong>#ATHLEISUREBEATS COLLECTION<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p data-start=\"0\" data-end=\"336\">F\u00fcr die #athleisurebeats Kollektion haben Swarovski und Mizuno ihre Kr\u00e4fte geb\u00fcndelt, um performanceorientierte Sportswear mit der Strahlkraft kristalliner Veredelung zu verbinden. Die Zusammenarbeit \u00fcbersetzt das Konzept von Athleisure in eine neue visuelle Sprache \u2013 an der Schnittstelle von Funktionalit\u00e4t und expressivem Design.<\/p>\n<p data-start=\"338\" data-end=\"699\">DFROST entwickelte die komplette Produktkommunikation am Point of Sale und schuf ein konsistentes Visual-Merchandising-System, das Marke, Produkt und Raum miteinander verkn\u00fcpft. Das Konzept strukturiert die Pr\u00e4sentation der Kollektion \u00fcber verschiedene Kategorien hinweg und hebt das Zusammenspiel von technischer Performance und \u00e4sthetischer Veredelung hervor.<\/p>\n<p data-start=\"701\" data-end=\"1064\" data-is-last-node=\"\" data-is-only-node=\"\">Ein klares, adaptierbares Guideline-System gew\u00e4hrleistet Konsistenz \u00fcber alle Retail-Touchpoints hinweg \u2013 vom Schaufenster bis zur In-Store-Umsetzung. Grafische Elemente, Materialkontraste und eine fokussierte Produktinszenierung f\u00fchren den Kunden durch die Fl\u00e4che, st\u00e4rken die Orientierung und unterstreichen zentrale Produktfeatures sowie die Markenwahrnehmung.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_3\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t<div class=\"content\">\n\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2888 \" src=\"http:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-visual-683x1024.jpg\" alt=\"\" width=\"1792\" height=\"2688\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-visual-683x1024.jpg 683w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-visual-200x300.jpg 200w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-visual-768x1152.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-visual-1024x1536.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-visual-16x24.jpg 16w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-visual-24x36.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-visual-32x48.jpg 32w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/visual-communication-dfrost-swarovski-athleisurebeats-collection-visual.jpg 1280w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"share_buttons\"  id=\"block_number_4\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n 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  <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                 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url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Breuninger_Window_Campaign_Visual_Merchandising_CITY_COMFORT_Desktop-1.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Breuninger                                <blockquote>CITY COMFORT CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/breuninger-city-comfort-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/DFROST_DrMartens_Community_Activations_DIYDOCS_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Dr. Martens                                <blockquote>#DIYDOCS EXPERIENCE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dr-martens-diydocs-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_DrMartens_Community_Activation_Brand_Spaces_Tough_As_You_Pop_Up_Breuninger_Stuttgart_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Dr. Martens                                <blockquote>TOUGH AS YOU EXPERIENCE AREA<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dr-martens-tough-as-you-pop-up-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Swarovski_Visual_Merchandising_Window_Campaign_THE_ART_OF_VISUAL_MERCHANDISING_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Swarovski                                <blockquote>THE ART OF VISUAL MERCHANDISING<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/swarovski-visual-merchandising-guideline-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div 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                      <div class=\"content\">\n                                Swarovski                                <blockquote>#ATHLEISUREBEATS COLLECTION<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/swarovski-athleisurebeats-collection-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_6\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" 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14:15:44","updated":"2026-04-16 15:40:54","focus_keyword":"swarovski","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/categories\/visual-merchandising-de\/\" title=\"Visual Merchandising\">Visual Merchandising<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t#ATHLEISUREBEATS COLLECTION\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.dfrost.com\/de\/"},{"label":"Visual Merchandising","link":"https:\/\/www.dfrost.com\/de\/categories\/visual-merchandising-de\/"},{"label":"#ATHLEISUREBEATS 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