{"id":3758,"date":"2020-06-18T09:17:16","date_gmt":"2020-06-18T09:17:16","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=3758"},"modified":"2026-04-15T16:39:59","modified_gmt":"2026-04-15T14:39:59","slug":"adac-new-retail-system-de","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/adac-new-retail-system-de\/","title":{"rendered":"NEW RETAIL SYSTEM"},"content":{"rendered":"\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-thailand.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-thailand.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tADAC\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1><strong>NEW RETAIL SYSTEM<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>Raus aus dem Alltag: F\u00fcr die Neuausrichtung des ADAC W\u00fcrttemberg e.V. als Mobilit\u00e4tsdienstleister Nr. 1 wurde eine ganzheitliche Retail-Kampagne entwickelt, die an allen Gesch\u00e4ftsstellen zum Einsatz kommt. Das modulare Pr\u00e4sentationssystem kann im Fenster, aber auch als Instore POS-M\u00f6bel je nach Thema und Saison variabel bespielt werden. Daf\u00fcr wurde der gelbe CI-Frame als ikonisches Designelement in den Raum \u00fcbertragen.<\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_3\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t<div class=\"content\">\n\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2790 size-full\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-portugal.jpg\" alt=\"DFROST, ADAC, Window Display, New Window System, Thailand, Retail Window, frame\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-portugal.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-portugal-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-portugal-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-portugal-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-portugal-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-portugal-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-portugal-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-portugal-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"share_buttons\"  id=\"block_number_4\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/adac-new-retail-system-de\/&#038;title=NEW RETAIL SYSTEM&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/adac-new-retail-system-de\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/adac-new-retail-system-de\/&#038;t=NEW RETAIL SYSTEM\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/adac-new-retail-system-de\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/retail-window-display-dfrost-adac-new-window-system-titelbild.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=NEW RETAIL SYSTEM&#038;body=https:\/\/www.dfrost.com\/de\/works\/adac-new-retail-system-de\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_5.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_5.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_5\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Falke_Window_FS_26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/DFROST_Miele_Window_Campaign_Boost_CX1_Window_Campaign_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Miele                                <blockquote>BOOST CX1 CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/miele-boost-cx1-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/12\/DFROST_Longines_Window_Campaign_DolceVita_Sylt_Campaign_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Longines                                <blockquote>MASTER COLLECTION<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/longines-master-collection-window-campaign-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n     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url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/DFROST_Mercedes_Benz_Brand_Spaces_Retail_Fixture_RE_DESIGN_MBA_CUSTOMER_CENTRE_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Mercedes-Benz Accessoires                                <blockquote>RE-DESIGN MBA CUSTOMER CENTRE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/mercedes-benz-customer-centre-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Porsche_Design_Window_Campaign_Porsche_DesignXHuawei_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Porsche Design                                <blockquote>PORSCHE DESIGN X HUAWEI<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/porsche-design-x-huawei-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/07\/DFROST_Mercedes_Benz_Accessoires_Retail_Fixture_Community_Activation_TAKE_YOUR_STARS_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                                                <blockquote>TAKE YOUR STARS POPUP<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/mercedes-benz-take-your-stars-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_6\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div class=\"scrolltop\" id=\"block_number_7\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        Top    <\/a>\n<\/div>\n","protected":false},"author":19,"featured_media":2810,"template":"","class_list":["post-3758","works","type-works","status-publish","has-post-thumbnail","hentry","work_cat-retail-fixtures","work_cat-window-campaigns-de","work_branch-automotive","work_client-adac-de"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"F\u00fcr die Neuausrichtung des ADAC W\u00fcrttemberg e.V. hat DFROST eine ganzheitliche Retail-Kampagne entwickelt, die an allen Gesch\u00e4ftsstellen zum Einsatz kommt.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Jana Hassdenteufel\"\/>\n\t<meta name=\"p:domain_verify\" content=\"708891c1c78fbe361ff867081ec2f606\" \/>\n\t<link rel=\"canonical\" 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14:14:22","updated":"2026-04-15 14:53:21","focus_keyword":"ADAC","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/categories\/retail-fixtures\/\" title=\"Retail Fixtures\">Retail Fixtures<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tNEW RETAIL SYSTEM\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.dfrost.com\/de\/"},{"label":"Retail Fixtures","link":"https:\/\/www.dfrost.com\/de\/categories\/retail-fixtures\/"},{"label":"NEW RETAIL 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