{"id":4407,"date":"2020-10-27T13:22:15","date_gmt":"2020-10-27T13:22:15","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=4407"},"modified":"2026-03-09T12:34:27","modified_gmt":"2026-03-09T10:34:27","slug":"maryan-mehlhorn-summer-state-of-mind-de","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/maryan-mehlhorn-summer-state-of-mind-de\/","title":{"rendered":"SUMMER STATE OF MIND"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/07\/DFROST_Maryan_Mehlhorn_Brand_Spaces_Visual_Merchandising_Summer_State_of_Mind_03.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/07\/MM_Watercult-Breuninger_Total.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tMARYAN MEHLHORN\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1><strong>SUMMER STATE OF MIND<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>F\u00fcr Watercult wurde ein Konzept f\u00fcr die saisonale Fl\u00e4chenbespielung in der Sportabteilung im Breuninger Stuttgart entwickelt und realisiert. Die exklusive Beachwear Marke setzt ihren Fokus auf Mix &amp; Match \u2013 dieses Prinzip wird durch die Modularit\u00e4t des Shop-in-Shop-Systems weitergef\u00fchrt und erm\u00f6glicht damit eine gro\u00dfe Varianz in der Warenpr\u00e4sentation. Unter dem Titel \u00bbHoliday Shop\u00ab werden die farbenfrohen Produkte in nat\u00fcrlicher Atmosph\u00e4re in Szene gesetzt und sch\u00fcren so die Vorfreude auf warme Urlaubstage. Durch sommerliche Visuals werden die Kunden in den markentypischen \u00bbSummer State of Mind\u00ab versetzt.<\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"share_buttons\"  id=\"block_number_4\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/maryan-mehlhorn-summer-state-of-mind-de\/&#038;title=SUMMER STATE OF MIND&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/maryan-mehlhorn-summer-state-of-mind-de\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/maryan-mehlhorn-summer-state-of-mind-de\/&#038;t=SUMMER STATE OF MIND\">Facebook<\/a>\n            <a target=\"_blank\" 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