{"id":4681,"date":"2020-11-20T15:16:42","date_gmt":"2020-11-20T15:16:42","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=4681"},"modified":"2026-04-30T14:51:46","modified_gmt":"2026-04-30T12:51:46","slug":"dr-martens-diydocs-de","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/dr-martens-diydocs-de\/","title":{"rendered":"#DIYDOCS EXPERIENCE"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/DFROST_DrMartens_Community_Activations_DIYDOCS_Mobile_Header.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-artists-machine-boots-scaled-e1606916945587.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tDr. Martens\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>#DIYDOCS EXPERIENCE<\/h1>\n<p>&nbsp;<\/p>\n<p>Bei den Activation-Events #DIYDOCS bekommt die Docs-Community ganz exklusiv die M\u00f6glichkeit, ihre Schuhe zu individualisieren. Ein Team aus Hotfoil Artists hat hier am Standort Breuninger D\u00fcsseldorf einzigartige Personalisierungen vorgenommen. Der daf\u00fcr kreierte Workspace ist einfach in der Handhabung und generiert zugleich einen tollen Brand-Erscheinungsbild, auch auf kleinstem Raum. Im Hinblick auf nachhaltiges Agieren, ist das Set-Up k\u00fcnftig erneut einsetzbar, da alle saisonalen, recyclebaren Elemente ausgetauscht werden k\u00f6nnen und dem Workspace somit immer wieder einen neuen Auftritt verleihen.<\/p>\n<h6><\/h6>\n<p>&nbsp;<\/p>\n<h6><em>Photo Credits: Mathis Wienand<\/em><\/h6>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section\n    class=\"bg_image\"\n            style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-store-boots-floor-machine-scaled-e1605878076528.jpg)\"\n         data-aos=\"fade-up\"\n    >\n    <\/section>\n\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-hotfoil-artists-machines-1-1024x683.jpg\" alt=\"\" class=\"wp-image-4811\" style=\"width:1355px;height:904px\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-hotfoil-artists-machines-1-1024x683.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-hotfoil-artists-machines-1-300x200.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-hotfoil-artists-machines-1-768x512.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-hotfoil-artists-machines-1-1536x1024.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-hotfoil-artists-machines-1-2048x1365.jpg 2048w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-hotfoil-artists-machines-1-24x16.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-hotfoil-artists-machines-1-36x24.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/retail-architecture-dfrost-dr-martens-customisation-set-up-diydocs-hotfoil-artists-machines-1-48x32.jpg 48w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<section class=\"share_buttons\"  id=\"block_number_6\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/dr-martens-diydocs-de\/&#038;title=#DIYDOCS EXPERIENCE&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/dr-martens-diydocs-de\/\">Xing<\/a>\n           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class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_7\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Falke_Window_FS_26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n          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url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/08\/Dfrost_Tommy_Hilfiger_F1_TheMovie_Retailactivation_Slider_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Tommy Hilfiger                                <blockquote>F1 MEETS FLAGSHIP EXPERIENCE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/tommy-hilfiger-f1-meets-flagship-experience\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/03\/DFROST_ON_Window_Campaign_Cloudultra_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                ON                                <blockquote>LAUNCH CLOUDULTRA<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/on-cloudultra-pre-launch-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Breuninger_Window_Campaign_Visual_Merchandising_CITY_COMFORT_Desktop-1.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Breuninger                                <blockquote>CITY COMFORT CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/breuninger-city-comfort-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/11\/DFROST_DrMartens_Community_Activations_DIYDOCS_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Dr. Martens                                <blockquote>#DIYDOCS EXPERIENCE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dr-martens-diydocs-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_DrMartens_Window_Campaign_DR_MARTENS_X_RAF_SIMONS_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Dr. Martens                                <blockquote>DR. MARTENS X RAF SIMONS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/dr-martens-x-raf-simons-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_8\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div class=\"scrolltop\" id=\"block_number_9\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        Top    <\/a>\n<\/div>\n","protected":false},"author":19,"featured_media":4673,"template":"","class_list":["post-4681","works","type-works","status-publish","has-post-thumbnail","hentry","work_cat-community-activation-de","work_branch-fashion","work_branch-shoes","work_client-dr-martens-de"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"DFROST hat f\u00fcr Dr. Martens #DIYDOCS-Community Event entworfen, bei dem ihre Schuhe mit einzigartiger Hei\u00dffolienkunst im Breuninger D\u00fcsseldorf personalisieren kann.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Jana Hassdenteufel\"\/>\n\t<meta name=\"p:domain_verify\" content=\"708891c1c78fbe361ff867081ec2f606\" 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14:06:25","updated":"2026-04-30 12:54:36","focus_keyword":"Dr. Martens","additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.dfrost.com\/de\/categories\/community-activation-de\/\" title=\"Community Activations\">Community Activations<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t#DIYDOCS EXPERIENCE\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.dfrost.com\/de\/"},{"label":"Community Activations","link":"https:\/\/www.dfrost.com\/de\/categories\/community-activation-de\/"},{"label":"#DIYDOCS 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