{"id":6523,"date":"2022-01-20T19:46:48","date_gmt":"2022-01-20T17:46:48","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=6523"},"modified":"2026-07-17T10:16:41","modified_gmt":"2026-07-17T08:16:41","slug":"diesel-prototype-campaign","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/diesel-prototype-campaign\/","title":{"rendered":"THE PROTOTYPE CAMPAIGN"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/09\/DFROST_Diesel_Window_Campaign_Prototype_Window_03.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/12\/dfrost_window_display_diesel_prototype.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tDiesel\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>THE PROTOTYPE CAMPAIGN<\/h1>\n<p>&nbsp;<\/p>\n<p>Das cleane Setup des Windows f\u00fcr die Brand Diesel konzentriert sich auf das Wesentliche und gibt dem neuen Prototype Sneaker die richtige B\u00fchne. Im Fokus steht die Konstruktion des Schuhs. Die markante asymmetrische Schn\u00fcrung und schr\u00e4ge Textur in Kombination mit einer Sohle im Industrie Style schaffen einen unique look f\u00fcr Diesels Prototype Sneaker f\u00fcr Sie und Ihn. Die Window Campaign von Diesel wurde in allen Hauptst\u00e4dten der Mode ausgespielt, sowie interkontinental sowohl in den USA, Europa als auch in Asien. St\u00e4dte wie Tokyo, London, Florenz, Beijing, Mailand, New York, Barcelona, Las Vegas, Amsterdam, M\u00fcnchen und Stockholm implementierten die Window Displays in ihren Stores. Minimalismus trifft auf Future Design.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"share_buttons\"  id=\"block_number_4\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/diesel-prototype-campaign\/&#038;title=THE PROTOTYPE CAMPAIGN&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/diesel-prototype-campaign\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/diesel-prototype-campaign\/&#038;t=THE PROTOTYPE CAMPAIGN\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/diesel-prototype-campaign\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/12\/02_Diesel_Store_Munich_21_12_2021_720x1080px.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=THE PROTOTYPE CAMPAIGN&#038;body=https:\/\/www.dfrost.com\/de\/works\/diesel-prototype-campaign\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_5.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_5.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_5\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/11\/Dfrost_Manor_Window_Campaigns_Xmas_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>LE NO\u00cbL DES GRANDS ENFANTS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-le-noel-des-grands-enfants\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/11\/Dfrost_GUE_Window_Campaigns_Summer25_ZFF_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                G\u00fcbelin                                <blockquote>FRAMES OF EMOTION<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/guebelin-frames-of-emotion\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/05\/DFROST_Diesel_Window_Campaign_Sport_55_Window_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Diesel                                <blockquote>SPORT 55 CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/diesel-sport-55-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/09\/DFROST_Diesel_Window_Campaign_Prototype_Window_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Diesel                                <blockquote>THE PROTOTYPE CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/diesel-prototype-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n         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url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/03\/DFROST_ON_Window_Campaign_Cloudultra_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                ON                                <blockquote>LAUNCH CLOUDULTRA<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/on-cloudultra-pre-launch-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/06\/260618_VZUG_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                v-zug                                <blockquote>ROOTED IN PRECISION<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/v-zug-rooted-in-precision\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_6\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    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