{"id":6633,"date":"2022-01-28T18:49:32","date_gmt":"2022-01-28T16:49:32","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=6633"},"modified":"2026-07-17T10:47:14","modified_gmt":"2026-07-17T08:47:14","slug":"miele-be-prepared-for-christmas","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/miele-be-prepared-for-christmas\/","title":{"rendered":"BE PREPARED FOR CHRISTMAS"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/DFROST_Miele_Window_Campaign_Christmas_Design_03.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/MIELE_Window_Campaign_Christmas_01.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tMiele\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>BE PREPARED FOR CHRISTMAS<\/h1>\n<p>&nbsp;<\/p>\n<p>Sei gut vorbereitet f\u00fcr Weihnachten. Die Schaufensterkampagne f\u00fcr Weihnachten 2021 von Miele konzentriert sich vollkommen auf Geschenkideen und Geschenkinspiration. Passanten werden durch das von DFROST geschickt eingebaute Display inspiriert und die minimalistische Pr\u00e4sentation der Miele Produkte macht Lust auf mehr. Die dunkelblauen Schleifen inszenieren die Haushaltsware in k\u00fchler und dennoch festlicher und \u00e4sthetischer Art und ziehen die Betrachter in den Laden, um mehr zu entdecken. In Store befinden sich zudem PopUp Installationen, die das Schaufensterdesign wieder aufgreifen. DFROST verantwortete f\u00fcr die Brand Miele die gesamte Konzeption, die Entwicklung und Produktion der Weihnachtskampagne. Diese speziellen Schaufenster wurden in der festlichen Stadt Amsterdam abgelichtet.<\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n    <section class=\"latest-works\" id=\"block_number_3\" >\n        <div class=\"container gallery-4\">\n            <div class=\"gallery gallery--layout-4\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"918\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9405-e1643389935720.jpg\" class=\"attachment-full size-full\" alt=\"Dfrost, Miele, Schaufensterkampagnes, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne, Haushaltsgereate, Weihnachten, Visual Merchandising, Strategisches Visual Merchandising, Weihnachten Schaufenster, Christmas Design Window Campaign\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9405-e1643389935720.jpg 719w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9405-e1643389935720-235x300.jpg 235w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9405-e1643389935720-19x24.jpg 19w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9405-e1643389935720-28x36.jpg 28w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9405-e1643389935720-38x48.jpg 38w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSCF4549.jpg\" class=\"attachment-full size-full\" alt=\"Dfrost, Miele, Schaufensterkampagnes, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne, Haushaltsgereate, Weihnachten, Visual Merchandising, Strategisches Visual Merchandising, Weihnachten Schaufenster, Christmas Design Window Campaign\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSCF4549.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSCF4549-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSCF4549-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSCF4549-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSCF4549-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSCF4549-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSCF4549-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSCF4549-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9421.jpg\" class=\"attachment-full size-full\" alt=\"Dfrost, Miele, Schaufensterkampagnes, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne, Haushaltsgereate, Weihnachten, Visual Merchandising, Strategisches Visual Merchandising, Weihnachten Schaufenster, Christmas Design Window Campaign\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9421.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9421-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9421-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9421-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9421-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9421-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9421-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/miele_christmas_design_2021_DSC_9421-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section class=\"share_buttons\"  id=\"block_number_4\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: 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class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                        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FESTIVE.<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-forever-festive\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/11\/DFROST_Puma_Window_Campaign_Puma_x_Neymar_Jr_Window_Campaign_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>PUMA x NEYMAR JR WINDOW CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-x-neymar-jr-window-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n              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Boss                                <blockquote>A COSMIC CHRISTMAS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/hugo-boss-cosmic-christmas-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Breitling_Window_Campaign_CHRISTMAS_CAMPAIGN_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Breitling                                <blockquote>SANTA ON A MISSION<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/breitling-xmas-campaign-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        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