{"id":7329,"date":"2022-07-29T14:26:02","date_gmt":"2022-07-29T12:26:02","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=7329"},"modified":"2026-07-14T11:44:39","modified_gmt":"2026-07-14T09:44:39","slug":"puma-welcome-unbored-slipstream","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/puma-welcome-unbored-slipstream\/","title":{"rendered":"WELCOME UNBORED &#8211; SLIPSTREAM"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220729_PUM_Slipstream_H5A5667.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5667.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tPUMA\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>WELCOME UNBORED &#8211; SLIPSTREAM<\/h1>\n<p>&nbsp;<\/p>\n<p>Der in den 80er Jahren geborene und in den 2000ern gefeierte PUMA Slipstream wurde neu interpretiert. Vor allem aber steht er f\u00fcr alle lauten und stolzen Momente der Sneaker-Geschichte. So wurden die wichtigsten Merkmale der klassischen Basketball-Silhouette aufgegriffen und mit frischen Streetwear-Elementen und dynamischen Linien erg\u00e4nzt. Daran angelehnt ist das kreative Konzept f\u00fcr die Kampagne, die inspiriert ist von der Welt des Reisens und den Symbolen und Grafiken, die mit der Erkundung neuer Horizonte einhergehen. Die gestalterische Umsetzung der Windows und Instore-Fl\u00e4chen hat DFROST mit starken Elementen versehen, die eine hohe Awareness schaffen um so die neue Slipstream-Kollektion in Szene setzen.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n    <section class=\"latest-works\" id=\"block_number_3\" >\n        <div class=\"container gallery-5\">\n            <div class=\"gallery gallery--layout-5\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5625.jpg\" class=\"attachment-full size-full\" alt=\"Dfrost, Puma, Schaufensterkampagnes, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne, Kleidung, Sport, Markenstrategie, Slipstream\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5625.jpg 1080w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5625-169x300.jpg 169w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5625-576x1024.jpg 576w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5625-768x1365.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5625-864x1536.jpg 864w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5625-14x24.jpg 14w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5625-20x36.jpg 20w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5625-27x48.jpg 27w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5747.jpg\" class=\"attachment-full size-full\" alt=\"Dfrost, Puma, Schaufensterkampagnes, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne, Kleidung, Sport, Markenstrategie, Slipstream\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5747.jpg 1080w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5747-169x300.jpg 169w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5747-576x1024.jpg 576w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5747-768x1365.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5747-864x1536.jpg 864w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5747-14x24.jpg 14w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5747-20x36.jpg 20w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5747-27x48.jpg 27w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section\n    class=\"bg_image\"\n            style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5694.jpg)\"\n         data-aos=\"fade-up\"\n    >\n    <\/section>\n\n\n    <section class=\"latest-works\" id=\"block_number_5\" >\n        <div class=\"container gallery-5\">\n            <div class=\"gallery gallery--layout-5\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5530.jpg\" class=\"attachment-full size-full\" alt=\"Dfrost, Puma, Schaufensterkampagnes, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne, Kleidung, Sport, Markenstrategie, Slipstream\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5530.jpg 1080w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5530-169x300.jpg 169w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5530-576x1024.jpg 576w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5530-768x1365.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5530-864x1536.jpg 864w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5530-14x24.jpg 14w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5530-20x36.jpg 20w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5530-27x48.jpg 27w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5512.jpg\" class=\"attachment-full size-full\" alt=\"Dfrost, Puma, Schaufensterkampagnes, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne, Kleidung, Sport, Markenstrategie, Slipstream\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5512.jpg 1080w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5512-169x300.jpg 169w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5512-576x1024.jpg 576w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5512-768x1365.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5512-864x1536.jpg 864w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5512-14x24.jpg 14w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5512-20x36.jpg 20w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/220728_PUM_Slipstream_H5A5512-27x48.jpg 27w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                        <\/div>\n                    <\/div>\n  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#block_number_8.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_8\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                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url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/11\/DFROST_Puma_Window_Campaign_Varsity_Window_Campaign_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>LET&#8217;S GO VARSITY<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-lets-go-varsity\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/DFROST_Puma_Window_Campaign_PUMA_x_AMI_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>PUMA X AMI WINDOW CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-x-ami-window-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n   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            <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>WELCOME UNBORED &#8211; SLIPSTREAM<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-welcome-unbored-slipstream\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/01\/DFROST_Miele_Window_Campaign_Boost_CX1_Window_Campaign_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Miele                                <blockquote>BOOST CX1 CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/miele-boost-cx1-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/10\/DFROST_DrMartens_Window_Campaigns_1460_Anniversary_Campaign_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Dr. Martens                                <blockquote>1460 ANNIVERSARY CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/1460-anniversary-campaign-2\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n       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make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh 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