{"id":7332,"date":"2022-08-03T12:13:06","date_gmt":"2022-08-03T10:13:06","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=7332"},"modified":"2026-07-14T12:10:50","modified_gmt":"2026-07-14T10:10:50","slug":"longines-dolce-vita-roadshow","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/longines-dolce-vita-roadshow\/","title":{"rendered":"\u00bbDOLCE VITA\u00ab ROADSHOW"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  fullscreen-hero_video_fix\" id=\"block_number_1\">\n                        <video class=\"mobile-video\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n                <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/240322_DFR_LONG_Roadshow_Video_small_Quadrat.mp4\" type=\"video\/mp4\">\n            <\/video>\n        \n        <video class=\"desktop-video\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n            <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/07\/DFR_LONG_Roadshow_Video_samll.mp4\" type=\"video\/mp4\">\n        <\/video>\n\n        <style>\n            #block_number_1 video {\n                display: none;\n            }\n\n                        #block_number_1 .mobile-video {\n                display: block;\n            }\n\n            #block_number_1 .desktop-video {\n                display: none;\n            }\n\n            @media (min-width: 768px) {\n                #block_number_1 .desktop-video {\n                    display: block;\n                }\n\n                #block_number_1 .mobile-video {\n                    display: none;\n                }\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 video {\n                    display: block;\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tLongines\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>\u00bbDOLCE VITA\u00ab ROADSHOW<\/h1>\n<p>&nbsp;<\/p>\n<p>La Dolce Vita \u2013 eine Ode an das s\u00fc\u00dfe Leben, ein Lebensgef\u00fchl, das von italienischem Flair und sommerlicher Leichtigkeit gepr\u00e4gt ist. Von diesem Gef\u00fchl inspiriert ist die neue interpretierte \u00bbDolce Vita\u00ab Kollektion von Longines, zu dessen Launch DFROST eine einheitliche Roadshow konzipiert und gestaltet hat, die dieses Lebensgef\u00fchl und alle damit verbundenen Assoziationen einf\u00e4ngt und erlebbar macht. Mit starkem Storytelling, au\u00dfergew\u00f6hnlicher Customer Experience und einem atemberaubenden Design macht DFROST auf die moderne Kollektion \u00bbLa Dolce Vita\u00ab der geschichtstr\u00e4chtigen Uhrenmarke Longines aufmerksam.<\/p>\n<p>F\u00fcr die zweimonatige Roadshow durch f\u00fcnf atemberaubende St\u00e4dte baut DFROST einen 50 Jahre alten Airstream sowohl innen als auch au\u00dfen vollst\u00e4ndig um und gestaltet ihn mit zeitlosen, floralen Elementen und italienischen Ornamenten. Der einzigartige Airstream verk\u00f6rpert in seiner Funktion als Display und einladenden Raum der Begegnung, sowohl Moderne als auch das \u00bbtrue vintage feeling\u00ab der Tradition und italienischen Leichtigkeit. Innen wird zum Verweilen eingeladen, Caff\u00e8 ausgeschenkt und die Kollektion von Longines auf ausgefallenem Visual Merchandise pr\u00e4sentiert. Au\u00dfen steht der Airstream als ein Statement, gekleidet in floralen Mustern und erzeugt eine beeindruckende Fernwirkung. Begleitet von Zitronenb\u00e4umen, Blumengestecken und Liegest\u00fchlen, verziert im selben, durchg\u00e4ngigen Design erweckt das Ensemble die \u00bbLa Dolce Vita\u00ab zum Leben. Unterschiedliche Themen pr\u00e4gen die Stationen am Starnberger See, dem Titisee, der norddeutschen K\u00fcste auf Sylt und der Metropole Frankfurt am Main und Landeshauptstadt Wiesbaden und versetzen die Besucherinnen und Besucher auf eine Reise durch Italien.<\/p>\n<p>DFROST entscheidet sich f\u00fcr die Pr\u00e4sentation der sommerlich leichten Uhren mit italienischem Flair f\u00fcr verzierte Teller, die farblich an die individuelle Uhr angepasst sind. Bunte Ornamente erinnern an italienische Architektur und sorgen daf\u00fcr, dass die Besucherinnen und Besucher das s\u00fc\u00dfe Leben f\u00fchlen. Das Team vor Ort, welches f\u00fcr die vollumf\u00e4ngliche Beratung und Bewirtung der G\u00e4ste zust\u00e4ndig war, trat mit einheitlichem Outfit zu Stimmung und Atmosph\u00e4re passend in Erscheinung. Das Storytelling der italienischen Leichtigkeit, des Sommers und des Urlaubs zieht sich durch das gesamte Konzept der Roadshow und dem Look der Kollektion \u00bbLa Dolce Vita\u00ab. DFROST erschafft ein au\u00dfergew\u00f6hnliches Event, holistisches Design und repr\u00e4sentiert so die Modernit\u00e4t und \u00c4sthetik von Longines Damenuhren.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n    <section class=\"latest-works\" id=\"block_number_3\" >\n        <div class=\"container gallery-4\">\n            <div class=\"gallery gallery--layout-4\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_01.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Longines, Community Activation, Community Activation, Abverkaufsf\u00f6rderung, Live- Kommunikation, Visual Identity, Schmuck, Airstream, DOLCEVITA\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_01.jpg 1080w, 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https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_02-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_02-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_03.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Longines, Community Activation, Community Activation, Abverkaufsf\u00f6rderung, Live- Kommunikation, Visual Identity, Schmuck, Airstream, DOLCEVITA\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_03.jpg 1920w, 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alt=\"DFROST, Longines, Community Activation, Community Activation, Abverkaufsf\u00f6rderung, Live- Kommunikation, Visual Identity, Schmuck, Airstream, DOLCEVITA\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_11.jpg 1080w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_11-300x300.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_11-1024x1024.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_11-150x150.jpg 150w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_11-768x768.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_11-24x24.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_11-36x36.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_11-48x48.jpg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 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Kommunikation, Visual Identity, Schmuck, Airstream, DOLCEVITA\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_07.jpg 1080w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_07-169x300.jpg 169w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_07-576x1024.jpg 576w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_07-768x1365.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_07-864x1536.jpg 864w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_07-14x24.jpg 14w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_07-20x36.jpg 20w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_07-27x48.jpg 27w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                        <\/div>\n                    <\/div>\n                                 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srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_09.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_09-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_09-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_09-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_09-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_09-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_09-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/08\/220802_Longines_Bild_09-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section\n    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