{"id":7982,"date":"2022-11-09T12:22:22","date_gmt":"2022-11-09T10:22:22","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=7982"},"modified":"2026-07-14T14:09:41","modified_gmt":"2026-07-14T12:09:41","slug":"puma-x-neymar-jr-window-campaign","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/puma-x-neymar-jr-window-campaign\/","title":{"rendered":"PUMA x NEYMAR JR WINDOW CAMPAIGN"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/11\/DFROST_Puma_Retail_Fixtures_Puma_x_Neymar_Jr_Window_Campaign_03.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/11\/DFROST_PUMA_Window_Campaign_Neymar_pos_display_rollout_Window_04.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tPuma\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>PUMA X NEYMAR JR WINDOW CAMPAIGN<\/h1>\n<p>&nbsp;<\/p>\n<p>Die PUMA x NEYMAR JR Kollektion dieser Saison ist eine Hommage an Neymars Leben und die Reise, die ihn dorthin gebracht hat, wo er heute steht. Die Grafiken der Kollektion sind inspiriert von S\u00e3o Paulos Graffiti und Neymars Vogel-Tattoos, die die Unterst\u00fctzung seiner Familie, Freunde und Fans symbolisieren. DFROST hat den Stil von Neymar Jr. aufgegriffen und in visuelle Merchandise-Artikel und Schaufensteraufkleber integriert. Die Schaufenstergestaltung, hier in der Puma HQ in Herzogenaurach, zeigt Dschungel-Elemente, die an Brasilien erinnern, sowie nachhaltige Retail Fixtures aus Bambus, die die Sneaker und Kleidung pr\u00e4sentieren. Leuchtende und kr\u00e4ftige Farben, Formen und Grafiken sind der Schl\u00fcssel zur Sch\u00f6nheit dieser besonderen Kollektion. DFROST setzte daher zur\u00fcckhaltende Farben und Materialien wie Bambus und helles Holz ein, die die Kollektion nat\u00fcrlich in Szene setzen.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section\n    class=\"bg_image\"\n            style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/11\/DFROST_PUMA_Window_Campaign_Neymar_pos_display_rollout_Window_04.jpg)\"\n         data-aos=\"fade-up\"\n    >\n    <\/section>\n\n\n\n\n<section class=\"share_buttons\"  id=\"block_number_6\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/puma-x-neymar-jr-window-campaign\/&#038;title=PUMA x NEYMAR JR WINDOW CAMPAIGN&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/puma-x-neymar-jr-window-campaign\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/puma-x-neymar-jr-window-campaign\/&#038;t=PUMA x NEYMAR JR WINDOW CAMPAIGN\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/puma-x-neymar-jr-window-campaign\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/11\/DFROST_PUMA_Window_Campaign_Neymar_pos_display_rollout_Window_04.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=PUMA x NEYMAR JR WINDOW CAMPAIGN&#038;body=https:\/\/www.dfrost.com\/de\/works\/puma-x-neymar-jr-window-campaign\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_7.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_7.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_7\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/03\/DFROST_Manor_Spring_PopUp_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                MANOR                                <blockquote>SPRING IN PROGRESS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/manor-spring-in-progress\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2024\/01\/DFROST_Puma_Window_Campaign_Holiday_Window_Campaingn_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>FOREVER. FESTIVE.<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-forever-festive\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/03\/DFROST_Puma_Window_Campaign_She_Moves_Us_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>SHE MOVES US CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-she-moves-us-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/11\/DFROST_ON_Window_Campaign_Launch_Cloudaway_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                ON                                <blockquote>LAUNCH CLOUDAWAY<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/on-cloudaway-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/03\/DFROST_ON_Window_Campaign_Cloudultra_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                ON                                <blockquote>LAUNCH CLOUDULTRA<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/on-cloudultra-pre-launch-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/01\/DFROST_Hugo_Boss_Window_Campaign_A_Cosmic_Christmas_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Hugo Boss                                <blockquote>A COSMIC CHRISTMAS<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/hugo-boss-cosmic-christmas-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/10\/DFROST_DrMartens_Window_Campaigns_1460_Anniversary_Campaign_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Dr. Martens                                <blockquote>1460 ANNIVERSARY CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/1460-anniversary-campaign-2\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Porsche_Design_Window_Campaign_Porsche_DesignXHuawei_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Porsche Design                                <blockquote>PORSCHE DESIGN X HUAWEI<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/porsche-design-x-huawei-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_8\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div class=\"scrolltop\" id=\"block_number_9\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        Top    <\/a>\n<\/div>\n","protected":false},"author":22,"featured_media":7981,"template":"","class_list":["post-7982","works","type-works","status-publish","has-post-thumbnail","hentry","work_cat-window-campaigns-de","work_branch-fashion","work_client-puma-de"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Puma x Neymar Jr collection is a celebration of Neymar\u2019s life. DFROST has taken Neymar&#039;s style and incorporated it into visual merchandise and window stickers.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Vivien\"\/>\n\t<meta name=\"p:domain_verify\" content=\"708891c1c78fbe361ff867081ec2f606\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.dfrost.com\/de\/works\/puma-x-neymar-jr-window-campaign\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"PUMA | Puma x Neymar Jr Window Campaign | DFROST","description":"The Puma x Neymar Jr collection is a celebration of Neymar\u2019s life. 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