{"id":9458,"date":"2023-03-22T11:54:25","date_gmt":"2023-03-22T09:54:25","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=9458"},"modified":"2026-07-17T12:20:02","modified_gmt":"2026-07-17T10:20:02","slug":"ricola-brand-experience-window-and-campaign","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/ricola-brand-experience-window-and-campaign\/","title":{"rendered":"BRAND EXPERIENCE WINDOW AND CAMPAIGN"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  image fullscreen-hero_image_fix\" id=\"block_number_1\">\n            <style>\n                        #block_number_1 .fullscreen-hero__image{\n                background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_02.jpg);\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 .fullscreen-hero__image{\n                    background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_03.jpg);\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tRicola\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>BRAND EXPERIENCE WINDOW AND CAMPAIGN<\/h1>\n<p>&nbsp;<\/p>\n<p>F\u00fcr den ersten Ricola Experience Store in der Ricola-Gr\u00fcnderstadt Laufen, Schweiz, haben die Retail-Experten von DFROST etwas Besonderes erstellt:<\/p>\n<p>Ein variables, nachhaltiges Rahmensystem aus hellem Holz, welches man je nach Jahreszeit immer neu best\u00fccken kann und welches dennoch nie die starke Fernwirkung verliert. Die Farbkonzepte \u00e4ndern sich saisonal und passen sich so den Produkten an, die ausgestellt werden. Neben der Varianz in Farblichkeiten, bietet die flexible Holzwand auch einen gro\u00dfz\u00fcgigen Einblick in die Markenerlebniswelt von Ricola. Das Ger\u00fcst kann zudem immer wieder neu best\u00fcckt werden, um neben den klassischen Bonbons auch weitere Produktlinien zu pr\u00e4sentieren. Der Fokus der Fensterinstallation liegt dabei immer auf dem Hauptthema Nachhaltigkeit, da der Nachhaltigkeitsgedanke tief in der Markenidentit\u00e4t von Ricola und DFROST verankert ist.<\/p>\n<p>Mit der Installation des Schaufensters bietet DFROST Ricola eine flexible L\u00f6sung, die \u00fcber viele Jahre hinweg genutzt werden kann, mit Window Stickern, neuen Produkten und wechselnden Kampagnen immer neu aufgelegt werden kann.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n    <section class=\"latest-works\" id=\"block_number_3\" >\n        <div class=\"container gallery-3\">\n            <div class=\"gallery gallery--layout-3\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_02.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Ricola, Schaufensterkampagne, Experience Store Window Campaign, Schaufensterkampagne, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_02.jpg 1080w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_02-169x300.jpg 169w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_02-576x1024.jpg 576w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_02-768x1365.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_02-864x1536.jpg 864w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_02-14x24.jpg 14w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_02-20x36.jpg 20w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_02-27x48.jpg 27w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"856\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/23486755-6D94-4202-8662-1D0D6656EC08.jpeg\" class=\"attachment-full size-full\" alt=\"DFROST, Ricola, Schaufensterkampagne, Experience Store Window Campaign, Schaufensterkampagne, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/23486755-6D94-4202-8662-1D0D6656EC08.jpeg 856w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/23486755-6D94-4202-8662-1D0D6656EC08-300x300.jpeg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/23486755-6D94-4202-8662-1D0D6656EC08-150x150.jpeg 150w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/23486755-6D94-4202-8662-1D0D6656EC08-768x768.jpeg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/23486755-6D94-4202-8662-1D0D6656EC08-600x600.jpeg 600w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/23486755-6D94-4202-8662-1D0D6656EC08-24x24.jpeg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/23486755-6D94-4202-8662-1D0D6656EC08-36x36.jpeg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/23486755-6D94-4202-8662-1D0D6656EC08-48x48.jpeg 48w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" \/>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section\n    class=\"bg_image\"\n            style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_08.jpg)\"\n         data-aos=\"fade-up\"\n    >\n    <\/section>\n\n\n    <section class=\"latest-works\" id=\"block_number_5\" >\n        <div class=\"container gallery-3\">\n            <div class=\"gallery gallery--layout-3\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_05.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Ricola, Schaufensterkampagne, Experience Store Window Campaign, Schaufensterkampagne, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_05.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_05-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_05-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_05-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_05-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_05-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_05-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_05-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_06.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Ricola, Schaufensterkampagne, Experience Store Window Campaign, Schaufensterkampagne, POS Kampagne, Schaufenster Rollout, Retail Marketing Kampagne\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_06.jpg 1080w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_06-169x300.jpg 169w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_06-576x1024.jpg 576w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_06-768x1365.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_06-864x1536.jpg 864w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_06-14x24.jpg 14w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_06-20x36.jpg 20w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_06-27x48.jpg 27w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section class=\"share_buttons\"  id=\"block_number_6\">\n    <dvi class=\"container\">\n\n        <div class=\"share-buttons-block text-center\">\n            <a class=\"btn btn-outline-dark share_button\" href=\"#\">\n                Share            <\/a>\n                    <\/div>\n\n    <\/dvi>\n<\/section>\n\n<div class=\"popup_bg popup_share_bg\">\n    <div class=\"popup popup_fix16\">\n        <div class=\"close_popup_button close_page_button_\" style=\"position: absolute;top: 25px !important;right: 25px; \">\n            <a href=\"#\"><i class=\"icon-black_close_button_\"\n              style=\"display: block; background-image: url(\/wp-content\/themes\/understrap-dfrost\/assets\/img\/white_close_button.png); width: 29px;\n              height: 29px;background-repeat: no-repeat;background-position: center;background-size: contain;\"><\/i><\/a>\n        <\/div>\n        <div class=\"popup_title\">Think stories not stores<\/div>\n        <div class=\"social_links\">\n            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.dfrost.com\/de\/works\/ricola-brand-experience-window-and-campaign\/&#038;title=BRAND EXPERIENCE WINDOW AND CAMPAIGN&#038;source=https:\/\/www.dfrost.com\/de\/\">Linkedin<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.dfrost.com\/de\/works\/ricola-brand-experience-window-and-campaign\/\">Xing<\/a>\n            <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.dfrost.com\/de\/works\/ricola-brand-experience-window-and-campaign\/&#038;t=BRAND EXPERIENCE WINDOW AND CAMPAIGN\">Facebook<\/a>\n            <a target=\"_blank\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.dfrost.com\/de\/works\/ricola-brand-experience-window-and-campaign\/&#038;media=https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/02\/DFROST_RIC-_Window_Campaigns_SYSTEM_LAUFEN_03.jpg\">Pinterest<\/a>\n            <a target=\"_blank\" href=\"mailto:?subject=BRAND EXPERIENCE WINDOW AND CAMPAIGN&#038;body=https:\/\/www.dfrost.com\/de\/works\/ricola-brand-experience-window-and-campaign\/\">E-mail<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n    <style>\n        #block_number_7.works-slider-new.box-sliders .item.color-w::before,\n        #block_number_7.works-slider-new.box-sliders .item.color-w .bg::before {\n            display: none !important;\n        }\n    <\/style>\n    <section class=\"box-sliders aos-init works-slider-new\" data-aos=\"fade-up\" id=\"block_number_7\">\n        <div class=\"box-slide-image box-slide-image_fix14\">\n            \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_CAYA_Karl_Lagerfeld_Brand_Space_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Karl Lagerfeld                                <blockquote>THE WHITE SHIRT EDIT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/karl-lagerfeld-the-white-shirt-edit\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/260629_AKR_PF26_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                AKRIS                                <blockquote>PRE FALL 2026 Collection<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/akris-pre-fall-2026-collection\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                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            <div class=\"container\">\n                            <div class=\"content\">\n                                Falke                                <blockquote>RIVIERA ESCAPE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/falke-riviera-escape\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2025\/11\/DFROST_Heinemann_Whisky_Festival_Slider_Desktop_1650x510px.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Heinemann                                <blockquote>WHISKY FESTIVAL<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/heinemann-whiskey-festival\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/07\/DFROST_Rotkaeppchen_Brand_Space_Brand_Experience_Center_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Rotk\u00e4ppchen                                <blockquote>BRAND EXPERIENCE STORE<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/rotkaeppchen-brand-experience-store\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Ricola_Brand_Space_Experience_Store_01.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Ricola                                <blockquote>BRAND EXPERIENCE WINDOW AND CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/ricola-brand-experience-window-and-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2021\/06\/DFROST_Cybex_Window_Campaign_Cybex_X_DJ_Khaled_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Cybex                                <blockquote>CYBEX X DJ KHALED<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/cybex-x-dj-khaled\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/05\/DFROST_Kaufland_Brand_Spaces_Retail_Fixture_POS_IDENTITY_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Kaufland                                <blockquote>NEW POS IDENTITY CONCEPT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/kaufland-pos-identity-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2020\/06\/DFROST_Stance_Brand_Space_Community_Activations_BOOTH_BREAD_BUTTER_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Stance                                <blockquote>BOOTH @ BREAD &amp; BUTTER<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/stance-booth-bread-butter-de\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                        <\/div>\n\n    <\/section>\n\n\n\n    <section class=\"small-contacts\" id=\"block_number_8\">\n        <div class=\"container\">\n            <h2 class=\"title\" data-aos=\"fade-up\">\n                Contact            <\/h2>\n\n            <div class=\"subtitle\" data-aos=\"fade-up\">\n                Let\u2019s make it happen.            <\/div>\n\n            \n                                            <div class=\"image\" data-aos=\"fade-up\" style=\"background-image:url(https:\/\/www.dfrost.com\/wp-content\/uploads\/2026\/07\/DFROST_Kontakt_Salzer_Alex.png)\"><\/div>\n                    \n                    <div class=\"name\" data-aos=\"fade-up\">\n                        Alexander Salzer                    <\/div>\n\n                    <div class=\"text\" data-aos=\"fade-up\">\n                        <p>Business Relations<br \/>\n<a href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a 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