{"id":9725,"date":"2023-03-31T18:16:51","date_gmt":"2023-03-31T16:16:51","guid":{"rendered":"https:\/\/www.dfrost.com\/?post_type=works&#038;p=9725"},"modified":"2026-07-17T12:38:43","modified_gmt":"2026-07-17T10:38:43","slug":"chopard-cineastic-campaign-at-watches-and-wonders","status":"publish","type":"works","link":"https:\/\/www.dfrost.com\/de\/works\/chopard-cineastic-campaign-at-watches-and-wonders\/","title":{"rendered":"CINEASTIC CAMPAIGN AT WATCHES AND WONDERS"},"content":{"rendered":"\n    <style>\n        .fullscreen-hero::before {\n            opacity: 0;\n        }\n    <\/style>\n\n<section class=\"fullscreen-hero  fullscreen-hero_video_fix\" id=\"block_number_1\">\n                        <video class=\"mobile-video\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n                <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/230420_Chopard_Video_Hochformat.mp4\" type=\"video\/mp4\">\n            <\/video>\n        \n        <video class=\"desktop-video\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n            <source src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/230331_Chopard_Video.mp4\" type=\"video\/mp4\">\n        <\/video>\n\n        <style>\n            #block_number_1 video {\n                display: none;\n            }\n\n                        #block_number_1 .mobile-video {\n                display: block;\n            }\n\n            #block_number_1 .desktop-video {\n                display: none;\n            }\n\n            @media (min-width: 768px) {\n                #block_number_1 .desktop-video {\n                    display: block;\n                }\n\n                #block_number_1 .mobile-video {\n                    display: none;\n                }\n            }\n            \n            @media (min-width: 768px) {\n                #block_number_1 video {\n                    display: block;\n                }\n            }\n        <\/style>\n        <div class=\"fullscreen-hero__image\"><\/div>\n\n\n    <div class=\"container\">\n        <h1 class=\"heading\">\n            <span class=\"toAnimate line line-1\">\n                            <\/span>\n            <span class=\"toAnimate line line-2\">\n                            <\/span>\n            <span class=\"toAnimate line line-3\">\n                            <\/span>\n        <\/h1>\n    <\/div>\n        <div class=\"mousey\">\n            <div class=\"scroller\"><\/div>\n        <\/div>\n<\/section>\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section class=\"info thin_text \"  id=\"block_number_2\">\n    \n    <div\n        class=\"bg-overlay\"\n            ><\/div>\n\n\t<div class=\"container\"\n\t\t \t\t >\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\tChopard\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<h1>CINEASTIC CAMPAIGN AT WATCHES AND WONDERS<\/h1>\n<p>&nbsp;<\/p>\n<p>Die Luxusmarke Chopard setzt bei ihrer neuen Schaufensterkampagne, die erstmalig auf der weltbekannten Watches and Wonders in Genf pr\u00e4sentiert wird, auf einen glamour\u00f6sen vintage Look ganz unter dem Motto \u00bbChopard Loves Cinema\u00ab.<\/p>\n<p>Die Vitrinen sind vom gro\u00dfen Abenteuer-Kino inspiriert und sollen die Entstehung des Kinos visualisieren. Die Installation ist eine Kombination aus Bewegtbild, welches in Form von Filmausschnitten auf Augenh\u00f6he der Passanten abgespielt wird und den festinstallierten Vitrinen.<\/p>\n<p>Gemeinsam kreierte DFROST insgesamt zehn Vitrinen, welche je eine andere Kollektion von Chopard inszenieren. Alle Schaufenster haben das elegante Dunkelblau gemeinsam, in welches alle verwendeten Utensilien eingetaucht wurden. Um den Vintage-Film Look zu unterstreichen wurden alte Filmkameras und Filmrollen verwendet und um die Ausstellungsst\u00fccke herum platziert. Jede Vitrine spiegelt ein anderes r\u00e4umliches Setting wider, durch die runden LED-Installationen wird die Tiefe und Greifbarkeit der Installation unterstrichen.<\/p>\n<p>Die Atmosph\u00e4re wird von vielen kleinen Details gepr\u00e4gt, so ist das Spiel aus Leder und Mattlackierungen ein Ensemble welches Chopards Luxuskollektionen in hervorragender Weise Ausdruck verschafft.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<style>\n    #block_number_3 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_3 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_3\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/Chopard_Wonder_Watches_Window_Campaign_2.jpg\">\n    <\/div>\n<\/section>\n\n<style>\n    #block_number_4 img {\n        display: block;\n        width: 100%;\n        max-width: 100%;\n        height: auto;\n        object-fit: cover;\n    }\n\n    #block_number_4 .container {\n        padding-top: 0;\n    }\n<\/style>\n\n<section class=\"single-image-grid\" id=\"block_number_4\">\n    <div class=\"container\">\n        <img decoding=\"async\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_3.jpg\">\n    <\/div>\n<\/section>\n\n    <section class=\"latest-works\" id=\"block_number_5\" >\n        <div class=\"container gallery-4\">\n            <div class=\"gallery gallery--layout-4\">\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_4.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Chopard, Schaufensterkampagne, Watches&amp;Wonders, Schaufensterkampagne, POS Kampagne, Schaufenster Rollout, Markenr\u00e4ume, Retail Marketing Kampagne\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_4.jpg 1080w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_4-169x300.jpg 169w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_4-576x1024.jpg 576w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_4-768x1365.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_4-864x1536.jpg 864w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_4-14x24.jpg 14w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_4-20x36.jpg 20w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_4-27x48.jpg 27w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_5.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Chopard, Schaufensterkampagne, Watches&amp;Wonders, Schaufensterkampagne, POS Kampagne, Schaufenster Rollout, Markenr\u00e4ume, Retail Marketing Kampagne\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_5.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_5-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_5-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_5-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_5-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_5-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_5-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_5-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_6.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Chopard, Schaufensterkampagne, Watches&amp;Wonders, Schaufensterkampagne, POS Kampagne, Schaufenster Rollout, Markenr\u00e4ume, Retail Marketing Kampagne\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_6.jpg 1920w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_6-300x169.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_6-1024x576.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_6-768x432.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_6-1536x864.jpg 1536w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_6-24x14.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_6-36x20.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_6-48x27.jpg 48w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section\n    class=\"bg_image\"\n            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https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_10-768x768.jpg 768w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_10-600x600.jpg 600w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_10-24x24.jpg 24w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_10-36x36.jpg 36w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_10-48x48.jpg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                        <\/div>\n                    <\/div>\n                                    <div class=\"work\" data-aos=\"fade-up\">\n                        <div class=\"work-image\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_11.jpg\" class=\"attachment-full size-full\" alt=\"DFROST, Chopard, Schaufensterkampagne, Watches&amp;Wonders, Schaufensterkampagne, POS Kampagne, Schaufenster Rollout, Markenr\u00e4ume, Retail Marketing Kampagne\" srcset=\"https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_11.jpg 1080w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_11-300x300.jpg 300w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_11-1024x1024.jpg 1024w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_11-150x150.jpg 150w, https:\/\/www.dfrost.com\/wp-content\/uploads\/2023\/03\/DFROST_Chopard_Wonder_Watches_Window_Campaign_11-768x768.jpg 768w, 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url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/11\/DFROST_Puma_Window_Campaign_Brand_Spaces_Puma_x_Pamela_Reif_New_Collection_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                PUMA                                <blockquote>PUMA X PAMELA REIF WINDOW CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/puma-x-pamela-reif-window-campaign\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/03\/DFROST_Longines_Window_Campaign_Ski_Campaign_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Longines                                <blockquote>IMPRESSION OF MOVEMENT<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/longines-impression-of-movement\/\">SHOW ME<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                \n                    <div class=\"item color-w\">\n                        <div class=\"bg\" style=\"background-image: url('https:\/\/www.dfrost.com\/wp-content\/uploads\/2022\/09\/DFROST_Diesel_Window_Campaign_Prototype_Window_Desktop.jpg');\"><\/div>\n                        <div class=\"container\">\n                            <div class=\"content\">\n                                Diesel                                <blockquote>THE PROTOTYPE CAMPAIGN<\/blockquote>\n                                <a href=\"https:\/\/www.dfrost.com\/de\/works\/diesel-prototype-campaign\/\">SHOW ME<\/a>\n             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href=\"tel:+49711664817101\">T: +49 711 664817-101<\/a><br \/>\n<span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:lisa.fellhauer@dfrost.com\" href=\"mailto:alexander.salzer@dfrost.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link lisa.fellhauer@dfrost.com\">alexander.salzer@dfrost.com<\/a><\/span><\/p>\n                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n<div class=\"scrolltop\" id=\"block_number_12\">\n    <a href=\"#page\" class=\"scroll-link\">\n        <i class=\"icon-arrow-up-circle\"><\/i>\n        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