TRADE FAIR BRAND SPACE

For the trade fair room of the premium brand for sophisticated kitchen water places Blanco, DFROST created an unique overall concept that pays attention to both the aesthetics and functionality of Blanco products. It was part of the »Küchenmeile« trade show, the largest kitchen trade show in the world. Blanco’s Brand Space stimulates the inspiration of the retailers and the community and convinces with premium quality and the possibility to discover the elements on site. The look and feel of the trade show space is characterized by natural premium materials, such as light natural stone or concrete. The general colors are bright, friendly and yet clean in nude, light gray and matte white, setting the stage for Blanco’s products and kitchen elements. The reduced, high-quality materials and surfaces in combination with emotionalizing visuals and call-to-actions activate visitors and customers to experience the POS. The space is divided into the Future Lab, Info & Service Area and Drink Systems. DFROST not only designed the interior of the Brand Space, but also the outdoor area, which invites visitors to linger and highlights the experience.