Business Relations
T: +49 711 664817-116
[email protected]
#CHALLENGELEWIS
An interactive game station was developed for the worldwide launch of the capsule collection feat. Lewis Hamilton, inviting customers to challenge the F1 star. The #challengelewis activation idea was a huge hit, and not only with fans of motor sport. The top prizes are limited edition collection pieces. How to win? Easy – shake the bottle and beat the champ!