Experience Store Window Campaign

For the first Ricola Experience Store in Ricola’s founding town of Laufen, Switzerland, DFROST’s retail experts created something special:

A variable, sustainable frame system made of light wood, which can always be re-equipped depending on the season and yet never loses its strong external effect. The color schemes change seasonally to match the products on display. In addition to the variance in colors, the flexible windows system also offers a generous view of the Ricola brand experience room. The framework can also be re-equipped again and again to present other merchandising articles in addition to the classic product lines. The focus of the window installation is always on the main theme of sustainability, as the idea of sustainability is deeply anchored in the brand’s identity of Ricola and DFROST.

With the installation of the window, DFROST offers Ricola a flexible solution that can be used for many years, which always can be relaunched with different staging tools, new products and all kinds of campaign elements.