F1 MEETS FLAGSHIP EXPERIENCE

To celebrate the launch of the new F1 Capsule Collection, APEXGP, which was inspired by the film F1: The Movie, the Tommy Hilfiger flagship stores in Düsseldorf and Munich were transformed into a stage for an engaging in-store experience. The goal was to translate the energy of the collection into a consistently multisensory customer journey.

From the entrance area to the event zone, from product displays to the scent of freshly popped popcorn, every touchpoint contributed to a cohesive brand experience that engaged all the senses. With a live DJ, refreshing drinks, a T-shirt customization station, a branded popcorn stand and an interactive raffle, the store became an immersive space, emotionally charged and perfectly aligned with the brand.

Bringing together space, product, and identity in a holistic moment, the activation brought the spirit of Tommy Hilfiger and Formula 1 to life on every level.