SHE MOVES US

With »SHE MOVES US« , Puma celebrates strong women who want to inspire the world and change it sustainably – through sport, values and culture. The successful campaign motivates the female target group to realize their full potential. DFROST is absolutely supporting the message and transfers the progressive attitude into the stores. With the special window campaign for the sports brand Puma, DFROST shows with the smart usage of high quality materials such as satin, that sportswear and fashion can express a strong global message. »SHE MOVES US« is more than a sportswear collection, it is a platform where all the female ambassadors such as popstar Dua Lipa and models like Winnie Harlow and Cara Delevingne collectively communicate a strong spirit and achieve their goals, connect and simply come together. Impressive In Store and window installations effectively showcase the attitude to life, the spirit of the campaign and the exclusive women’s collection inspired by it.