SPORT 55 WINDOW

For the launch of the new Diesel Sport 55 Collection, the first upcycled collection made from prototypes and deadstock, DFROST carried out the development, production and installation of the Window Campaign across Europe. The focus here was on an extraordinary staging, presented through the most organic and free execution of the key element. In a process of creative reuse of old materials, truck tarpaulins and tension belts were used, visually staging the upcycling idea of the collection.