SPRING IN PROGRESS

For MANOR’s Spring campaign, the existing Valentine’s pop-up was strategically evolved into a new seasonal brand experience. Under the claim SPRING in PROGRESS, the adaptability of the space becomes a core concept—reflecting a dynamic point of sale that continuously responds to changing campaign narratives.

At the center is a floral scenography that emotionally activates the beauty category while making the spirit of spring tangible. Bloom-inspired elements, a fresh color palette, and a clearly defined selfie spot create relevant touchpoints along the customer journey – driving engagement, increasing dwell time, and encouraging interaction. A Flower & Sweets Bar replaces the traditional counter, adding a multisensory layer to the experience.

The existing booth remains the central anchor, seamlessly integrated into a cohesive design language defined by pink tones and floral elements. The result is a flexible, campaign-ready retail space that effectively connects brand message, experience, and conversion.