Watches & Wonders

The luxury brand Chopard is going for a glamorous vintage look all under the motto “Chopard Loves Cinema.” DFROSTs retail experts collaborated with Chopard on bringing the new concept to live, which will be presented for the first time at the most important trade fair for luxury watch industry “Watches & Wonders” in Geneva.

The showcases are inspired by excellent adventure cinema and movies and are intended to visualize the creation of cinema. The installation combines movie clips at the eye level of passers-by and the installed showcases.

Old film cameras and film rolls were used as highlights to emphasize the vintage cinema look and placed around the exhibits. All utensils were wrapped in a deep blue, reflecting Chopard’s Ci color scheme. Each showcase reflects a different spatial setting, and the round LED installations highlight the depth and tangibility of the installation. Many small details characterize the atmosphere, so the interaction of leather and matt finishes is an ensemble that gives Chopard’s luxury collections an outstanding expression.