WHISKEY FESTIVAL

Guided by the concept »Travel with Taste«, we created a multisensory highlight for Gebr. Heinemann in the Travel Retail space: the »World of Whisky« unites global whisky products under one roof and turns connoisseurship into a tangible, immersive brand experience.

At its center stands a premium presentation space that blends classic cues with contemporary design. Circular lines reference latitude and longitude, while warm tones, oak wood and copper details translate the character of whiskey into materials, light, and scent. With tastings, storytelling and interactive elements, the point of sale becomes a place of discovery. A multisensory retail experience that brings together product, space, and message in one cohesive brand moment — refined, emotional, and on-brand.