We are the agency for physical & digital Brand Experiences.




We do
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Window Campaigns
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VM Concepts
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In-Store Activation
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Brand Consulting
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POS Communication
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Community Events
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POS Displays
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Retail Marketing
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Production
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Brand Spaces
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Storytelling
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Strategic VM
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Brand Strategy
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Trade fair Booths
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Live Communication
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Sustainable Retail
With all our passion.
To ensure our customers’ lasting success, we activate their community, create identity for their brand and generate relevance and desire for their products.
We boost your brand and drive your sales.
Always Moving Forward WE’RE GEARED TO THE CHALLENGES FACING OUR CUSTOMERS AND US
We never stand still. It’s crucial for us to continuously benchmark ourselves against the latest trends in design and sociology. We tackle visual and contextual problems, and we strive to find solutions with relevance and in line with our overall vision.
Explore The latest Stories from the blog.
You can Count on me like one, two, three.
Meet our marvellous Brand Companions.
We are champions in being creative, reliable, extraordinary, open-minded, diverse, interdisciplinary, passionate, slightly eccentric and, most importantly – we celebrate ourselves as a team.
We work with FRIENDS, NOT JUST BRANDS






































































































Katja Egloff, Key Account Director Let’s Team up and make it happen.
WHO WE ARE
DFROST is the agency for retail identity & experience. Our passionate specialists with many years of retail expertise develop and realise innovative, brand-oriented retail solutions wherever experiences and brand worlds need to be created. As brand companions, we shape the future of retail along the entire customer journey for international brands such as Porsche, Hugo Boss, Chopard, Longines and many more. DFROST Retail Identity was founded in 2008 and is based in the heart of Stuttgart.
OUR SERVICES
We combine retail expertise and brand consultancy skills with design, project management, production and logistics. Our consultants create forward-thinking brand strategies that focus on the ever-changing consumer. Meanwhile, our conceptual designers break them down into effective stories and multi-sensory experiences, such as brand spaces, in-store displays, window campaigns, visual merchandising concepts, trade fair booths or community activations. To ensure the most efficient processes and lasting success, our production managers oversee the global implementation of our concepts.
COMPANIONSHIP
As Brand Companions, we don’t just work for our clients—we work with them. From concept to completion, we partner with our clients every step of the way. Driven by determination, innovation, and a customer-first mindset, we always strive to think ahead and deliver more. Our mission is to uncover the most eco-friendly and sustainable solutions for every project. We demonstrate that retail design and sustainability can go hand in hand, crafting forward-thinking projects using green materials. Since 2021, DFROST has proudly operated as a climate-neutral company.


