Our latest stories from the blog.

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Clipping
Expert Talk
Inspiration Review
Job Talk
Sustainability
Team Event
What Makes Physical Retail Relevant
Expert Talk
Gen Z is changing the role of physical retail. This article explores how third-place principles, community and experience create new ways to engage with brands.
How Gen Z is Redefining Brand Identity and Retail
Expert Talk
Heritage over Hype? Generation Z is not only changing fashion trends. It is also redefining the rules that determine how brands remain relevant.
DFROST goes Basque Country
Team Event
The DFROST Brand Companions on a weekend full of adventure, food and fun – impressions from the Basque Country!
IN CONVERSATION WITH QILIN CAI
Expert Talk
In our conversation with Qilin Cai, former Global Brand Experience Lead at Gübelin, we discuss luxury retail as a platform for storytelling, the power of creative consistency and the importance of translating brand values into memorable physical experiences.
REICHWEITENBOOSTER MIT HALO-EFFEKT
Clipping
Read how Pop-Up stores evolve into powerful brand platforms in the newest edition of WeAr. More than temporary retail spaces, Pop-Ups become immersive experience and content hubs. The article explores how brands can use temporary retail concepts to boost brand awareness and meaningfully connect with new audiences.
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DFROST goes Allgäu
Team Event
The DFROST Brand Companions on a mindful escape – impressions from the Allgäu region!
Salone del Mobile & FuoriSalone 2025
Inspiration Review
Dive into the highlights of Salone Del Mobile & FuoriSalone 2025 in Milan! Our Inspiration Review showcases fresh insights into creating retail concepts that surprise, resonate emotionally, and leave lasting impressions.
Olivia
Job Talk
In this Job Talk, Olivia, Art Director at DFROST, shares insights into her role, the creative process, and the team-driven culture. She reflects on key projects, the balance between vision and execution, and the role of AI in design.
Feuerzangenbowle x Late Night Tales
Team Event
The legendary DFROST Feuerzangenbowle – reimagined, new location, but the same unmistakable energy!
AURÉLIE
Job Talk
In this Job Talk, Aurélie, Retail Designer at DFROST, discusses her role, the company culture, her experiences transitioning from project management to creative design, and her future plans for pursuing a master’s degree in Interior Architecture.
ATTITUDE CAMPAIGN
We all have the power to positively impact our environment through our actions and attitudes. Taking a stand means upholding values such as respect, tolerance and compassion.
In conversation with NEUBAU EYEWEAR
Expert Talk
During our interview with Daniel Liktor, former managing director of NEUBAU EYEWEAR, we inquired about the values and goals of the brand as well as strategies for implementing sustainability.

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Michèle Gosch, Content & Social Media Manager WE’D LOVE TO HEAR FROM YOU.

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