Our latest
stories from the blog.
Clipping
Expert Talk
Inspiration Review
Job Talk
Team Event
DFROST goes St. Anton am Arlberg
Team Event
The Brand Companions from DFROST were finally on the road again! Discover our impressions from St. Anton am Arlberg.
Value Driven Retail
Expert Talk
Circular Retail as an approach and answer to the change towards conscious consumption. The retail experts at DFROST have therefore looked into the opportunities and solutions that a more sustainable retail orientation brings with it.
Geheimtipp Stuttgart
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In the current issue of Geheimtipp Stuttgart, you get to learn some great insights about DFROST, our daily work and what drives us. Take a look!
Project Manager Retail Architect at DFROST. She gives an insight into the extent to which architecture and creativity are connected and what she finds so exciting about it, but also about working at DFROST.
Salone del Mobile Milano 2022
Inspiration Review
The DFROST Brand Companions were on site and have collected all highlights in a review –
Get inspired!
Project Manager Retail Marketing at DFROST. She talks about her daily tasks, the challenges she faces and what she appreciates most about her job.
In Conversation with Schöffel
Expert Talk
Talking to Reiner Gerstner, Senior Vice President Marketing, we asked him what is most important to Schöffel in the area of Retail Marketing.
Retail Design International #7
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In this year’s edition of the yearbook, DFROST is represented with no less than two iconic set-ups for the POS: A pop-up installation for the luxury watch brand LONGINES and a new shop concept for the young jewellery label GLAMBOU.
DFROST was featured in the January issue of PAGE magazine with the unique branding concept for the premium CBD brand Planty Reasons, which achieved a high recognition value.
Textilwirtschaft 100
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The special edition of TW 100 Sustainability presents 100 minds and projects in the field of sustainability, in particular Christoph Stelzer as a pioneer for sustainable practices in retail marketing. He encourages brands that want to position themselves as sustainable in a comprehensive way, to also demonstrate their commitment at the POS. The VMM sustainability label, which was created as a result of the cooperation with DFROST, provides support in this regard.
Reframing Retail 2021
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In this year’s trend report, diconium, in cooperation with the EHI Retail Institute, Visplay and commercetools, sets out 21 theses on current developments in retail. Regarding thesis 13, “Frequency is the new revenue-based rent”, Christoph Stelzer refers to the importance of lead generation in stationary retail in order to awaken customer demand.
“Longevity is resource protection” – In what context is Visual Merchandising still justified?
Christoph Stelzer discusses how “green” certifications can help brands to communicate values and brand awareness to customers.
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