Our latest stories from the blog.

Featured
Category
Clipping
Clipping
Expert Talk
Expert Talk
Inspiration Review
Inspiration Review
Job Talk
Job Talk
Team Event
Team Event
Store Book 2021
Clipping
A Decade of Nomadic Retail – Christoph Stelzer explains in an interview why there will be even more pop-up stores in the future. Also we are glad that our successful Pop-up Store concept for Dr. Martens is selected in the latest issue of the yearbook.
Download
Retail Design Blog
Clipping
We are delighted that Retail Design Blog published our latest project, the exclusive pre-launch of the new Cloudultra at Globetrotter in Berlin. The minimalist mountain trail staging puts the new model in the spotlight and awakens the excitement for off-road adventures.
Visit link
Retail Design International #6
Clipping
The exclusive staging of the »Tough As You Pop-Up« for Dr. Martens can now be discovered in the latest issue of the Retail Design International Yearbook.
Download
In conversation with ON
Expert Talk
In our chat with Mario Stadelmann, Trade Marketing ON AG, he tells us what really matters to ON in the area of retail marketing in terms of following up on the brand’s existing success.
Retail Focus
Clipping
The KaDeWe façade is entirely in the name of the Winter Collection by Hugo Boss, for which DFROST produced ten elaborate window installations that narrate Justin’s journey to the planet »Boss«. Published on Retail Focus Blog.
Visit link
Always Moving Forward
Expert Talk
We give brands options as to how campaigns can be staged more sustainably because we are firmly convinced that ecological and sustainably acceptable solutions can be put in place with no compromises in terms of the design aesthetic.
TRADE FAIR DESIGN ANNUAL
Clipping
We are delighted that the immersive customer experience of WMF’s premium marketplace is published in the current edition of the Trade Fair Design Annual.
Download
Display Magazin
Clipping
The trend towards showrooming formats with sharper curations is becoming increasingly important for unique brand experiences. Christoph Stelzer and other retail experts explain in an interview why such VM concepts generate more space for the community and a stronger brand identity.
Download
Retail Design Blog
Clipping
From working boot to »cult boot« – rough and industrial elements represent the anniversary campaign of the boot icon »1460«. Published on retaildesignblog.net
Visit link
AIT
Clipping
Does the covid-19 pandemic mean a New Normal not only in social and economic life, but also in retail? Read about the opportunities Christoph Stelzer sees for new formats in the September issue of AIT.
Download
Ambiente 2020
Inspiration Review
The DFROST Brand Companions were on site and have collected all highlights in a review – Get inspired!
Textilwirtschaft
Clipping
What does the new perception of space, the increased need for safety, and competition from online business mean for the future of stores? Christoph Stelzer discussed these issues with other retail experts at TextilWirtschaft’s digital roundtable.
Download

You may know us from The press and media

Teresa Schwarz, Corporate Communication WE’D LOVE TO HEAR FROM YOU.