stories from the blog.
In Conversation with Schöffel
Talking to Reiner Gerstner, Senior Vice President Marketing, we asked him what is most important to Schöffel in the area of Retail Marketing.
Retail Design International #7
In this year’s edition of the yearbook, DFROST is represented with no less than two iconic set-ups for the POS: A pop-up installation for the luxury watch brand LONGINES and a new shop concept for the young jewellery label GLAMBOU.
DFROST was featured in the January issue of PAGE magazine with the unique branding concept for the premium CBD brand Planty Reasons, which achieved a high recognition value.
The special edition of TW 100 Sustainability presents 100 minds and projects in the field of sustainability, in particular Christoph Stelzer as a pioneer for sustainable practices in retail marketing. He encourages brands that want to position themselves as sustainable in a comprehensive way, to also demonstrate their commitment at the POS. The VMM sustainability label, which was created as a result of the cooperation with DFROST, provides support in this regard.
Reframing Retail 2021
In this year’s trend report, diconium, in cooperation with the EHI Retail Institute, Visplay and commercetools, sets out 21 theses on current developments in retail. Regarding thesis 13, “Frequency is the new revenue-based rent”, Christoph Stelzer refers to the importance of lead generation in stationary retail in order to awaken customer demand.
“Longevity is resource protection” – In what context is Visual Merchandising still justified?
Christoph Stelzer discusses how “green” certifications can help brands to communicate values and brand awareness to customers.
Retail Design Blog
Luxurious from high quality materials to presentation- The window campaign for the »Simply Flowers Collection« by Cybex can now be discovered on Retail Design Blog.
Fifty-five percent of Germans live in rural areas. For around 45 million people here, the countryside is far more than just “nature” and “local recreation”. It is their home. It is where they live and work. Some have had their roots here for generations, others have newly settled here[…] What needs come along with new consumer mindsets and how can we reactivate these areas with new life?
We are proud to see our vision that we push in collaboration with the VMM association got featured by TW online. Read more
A Decade of Nomadic Retail – Christoph Stelzer explains in an interview why there will be even more pop-up stores in the future.
Also we are glad that our successful Pop-up Store concept for Dr. Martens is selected in the latest issue of the yearbook.
Retail Design Blog
We are delighted that Retail Design Blog published our latest project, the exclusive pre-launch of the new Cloudultra at Globetrotter in Berlin. The minimalist mountain trail staging puts the new model in the spotlight and awakens the excitement for off-road adventures.
Retail Design International #6
The exclusive staging of the »Tough As You Pop-Up« for Dr. Martens can now be discovered in the latest issue of the Retail Design International Yearbook.
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