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In conversation with NEUBAU EYEWEAR
Expert Talk
During our interview with Daniel Liktor, former managing director of NEUBAU EYEWEAR, we inquired about the values and goals of the brand as well as strategies for implementing sustainability.
Watches and Wonders 2024
Inspiration Review
The DFROST Team was invited to explore the Watches and Wonder as an early bird. Read what inspired them the most…
Bravo posters and retro televisions: Breuninger and Replay focus on the 90s
Clipping
The Italian jeans brand Replay and Breuninger, are joining forces once again to unveil their new partnership. This collaboration aims to showcase the timeless designs and premium materials of Replay’s jeans within a distinctive shopping setting, offering customers an unparalleled experience.
Replay and Breuninger strengthen their alliance
Clipping
The Italian jeans brand Replay and Breuninger, are joining forces once again to unveil their new partnership. This collaboration aims to showcase the timeless designs and premium materials of Replay’s jeans within a distinctive shopping setting, offering customers an unparalleled experience.
Sustainability Goals
Clipping
How can we redefine sustainable branding in the consumer jungle, moving beyond traditional ‘green-brown’ plant metaphors to make it fun and vibrant?
DFROSTHOSTS x Feuerzangenbowle
Team Event
As every year, DFROST took on the role of #DFROSTHOSTS for our friends and retail enthusiasts for the 2023 Feuerzangenbowle.
Corrado
Job Talk
Corrado is an Art Director. In the Jobtalk he tells us about his daily tasks, his personal highlight and how it feels to work at DFROST.
DFROST goes Biennale Architettura di Venezia
Inspiration Review
Die Brand Companions sind in die Schönheit von Venedig eingetaucht und mit vielen neuen Inspirationen zurückgekehrt. Tauchen Sie mit unserem Inspiration Review in die Welt der Biennale Architettura ein.
Artificial Intelligence & Artistic Inspiration
Clipping
The potential of generative artificial intelligence for the creative industries is huge. What do retail experts have to say about it, and how can retail benefit from the use of AI? In the latest issue of stores+shops, Christoph Stelzer and other industry experts explore these questions.
SUSTAINABILITY CERTIFICATION
Sustainability
We will never tire of calling for the necessary changes in our industry… true to our motto »Always Moving Forward«, we will continue to inspire our customers to join us on the path to a better and greener future.
EXPERT TALK WITH ALEXANDER BURGER
Expert Talk
In a world where sustainability is increasingly important, companies face the challenge of aligning their marketing strategies with these evolving demands. How can companies effectively communicate their sustainable values and still deliver effective marketing campaigns? Alexander Burger, Marketing Director of RECUP, shed light on this crucial issue.
MILAN DESIGN WEEK 2023
Inspiration Review
For the 61st time, the international design fair Fuorisalone opens its doors to all design enthusiasts. Our retail experts did not miss the opportunity summarise you our highlights.

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Michèle Gosch, Content & Social Media Manager WE’D LOVE TO HEAR FROM YOU.