Our latest stories from the blog.

Featured
Category
Clipping
Expert Talk
Inspiration Review
Job Talk
Team Event
In Conversation with Schöffel
Expert Talk
Talking to Reiner Gerstner, Senior Vice President Marketing, we asked him what is most important to Schöffel in the area of Retail Marketing.
Retail Design International #7
Clipping
In this year’s edition of the yearbook, DFROST is represented with no less than two iconic set-ups for the POS: A pop-up installation for the luxury watch brand LONGINES and a new shop concept for the young jewellery label GLAMBOU.
Download
PAGE
Clipping
DFROST was featured in the January issue of PAGE magazine with the unique branding concept for the premium CBD brand Planty Reasons, which achieved a high recognition value.
Download
Textilwirtschaft 100
Clipping
The special edition of TW 100 Sustainability presents 100 minds and projects in the field of sustainability, in particular Christoph Stelzer as a pioneer for sustainable practices in retail marketing. He encourages brands that want to position themselves as sustainable in a comprehensive way, to also demonstrate their commitment at the POS. The VMM sustainability label, which was created as a result of the cooperation with DFROST, provides support in this regard.
Download
Reframing Retail 2021
Clipping
In this year’s trend report, diconium, in cooperation with the EHI Retail Institute, Visplay and commercetools, sets out 21 theses on current developments in retail. Regarding thesis 13, “Frequency is the new revenue-based rent”, Christoph Stelzer refers to the importance of lead generation in stationary retail in order to awaken customer demand.
Download
stores+shops
Clipping
“Longevity is resource protection” – In what context is Visual Merchandising still justified? Christoph Stelzer discusses how “green” certifications can help brands to communicate values and brand awareness to customers.
Download
Retail Design Blog
Clipping
Luxurious from high quality materials to presentation- The window campaign for the »Simply Flowers Collection« by Cybex can now be discovered on Retail Design Blog.
Visit link
AGORA 4.0
Expert Talk
Fifty-five percent of Germans live in rural areas. For around 45 million people here, the countryside is far more than just “nature” and “local recreation”. It is their home. It is where they live and work. Some have had their roots here for generations, others have newly settled here[…] What needs come along with new consumer mindsets and how can we reactivate these areas with new life?
Textilwirtschaft
Clipping
We are proud to see our vision that we push in collaboration with the VMM association got featured by TW online. Read more
Visit link
Store Book 2021
Clipping
A Decade of Nomadic Retail – Christoph Stelzer explains in an interview why there will be even more pop-up stores in the future. Also we are glad that our successful Pop-up Store concept for Dr. Martens is selected in the latest issue of the yearbook.
DownloadVisit link
Retail Design Blog
Clipping
We are delighted that Retail Design Blog published our latest project, the exclusive pre-launch of the new Cloudultra at Globetrotter in Berlin. The minimalist mountain trail staging puts the new model in the spotlight and awakens the excitement for off-road adventures.
Visit link
Retail Design International #6
Clipping
The exclusive staging of the »Tough As You Pop-Up« for Dr. Martens can now be discovered in the latest issue of the Retail Design International Yearbook.
Download

You may know us from The press and media

Corporate Communication WE’D LOVE TO HEAR FROM YOU.