DFROST stands for OUR VALUES AND ENCOURAGES COMPANIONSHIP.

Our attitude campaign is a clear expression of the values that are important to us. Our message is straightforward: we’re not looking for attention; we want to take a stand and be proud of our beliefs. In this constantly changing world, it’s important to stand your ground.

For us, attitude is more than a word – it defines how we think and act within the company. We value collaboration and respectful interaction. Kindness, thoughtfulness, respect and support are not just promises, but guiding principles that drive us forward.

But it’s not enough to talk about attitude. We are committed to living our values and inspiring every employee to do the same. Together, we can create a positive environment. The statements we have chosen send a strong and clear message both internally and externally. Each one reflects our deeply held beliefs and encourages us to work actively to improve how we work together.

We all have the power to positively impact our environment through our actions and attitudes. Taking a stand means upholding values such as respect, tolerance and compassion. It means actively encouraging a shared culture and taking responsibility.