Let’s sit down AND TALK WITH OLIVIA
I studied graphic design in school and initially worked in an agency, focusing on print design and websites. Over time, I wanted to explore new areas within the industry, which led me to DFROST Retail Identity. It was important for me to find a company that not only strives for excellence but also fosters a positive culture where creativity and fresh ideas are truly valued. DFROST checked all those boxes, and I’m grateful to be part of this inspiring team.
Every morning, we kick off with a team meeting to align on responsibilities for the coming days. After that, it’s time for our first coffee before diving into our projects. I work closely with our Creative Directors, developing concepts for our clients and refining them until we’re ready to produce the final print data. No two days are the same—some are dedicated to research and brainstorming initial ideas, while others focus on finalizing details, creating production-ready files, and coordinating closely with the client to perfect every aspect.
As an Art Director, I am responsible for the visual design and execution of creative concepts, ensuring they align with the brand identity. We develop visual strategies and collaborate closely with our clients to meet their needs effectively. Working hand in hand with project managers, we keep everything on schedule, discussing design visions and their feasibility in production. To ensure consistency and alignment within the team, I also conduct internal training sessions, sharing insights and best practices. If my colleagues have technical questions or need support with their layouts, I’m always available to assist.
When starting a new project, we first immerse ourselves in the client’s brand and values. After discussing the brief, we explore implementation options and develop initial ideas, refining them into concepts that align with the client’s vision and add value. Once a direction is chosen, we create detailed layouts and work closely with project managers and producers to ensure a smooth and seamless execution.
My favorite project so far has been employer branding for the Schwarz Group. It was an exciting opportunity to develop a fresh concept and bring it to life for a trade fair stand—my first major task at DFROST. I gained invaluable experience, especially during the production phase, where optimizing processes for producers was crucial. With the support and guidance of my colleagues, we delivered a well-executed and thoughtfully detailed project.
AI streamlines many design processes, and I primarily use it in Photoshop for faster image retouching. It also helps me gather information quickly without the need for extensive research. While AI-generated content enhances efficiency in campaign creation, it often lacks the personal touch that makes a project truly unique. For me, the design process is where creativity and individuality take shape—something AI can overlook due to its speed and lack of human collaboration. That’s why I see AI as a supportive tool rather than a replacement. The real magic happens when AI is combined with human creativity, resulting in campaigns that are innovative, authentic, and truly engaging.
At DFROST, we call ourselves Brand Companions—a name that reflects our strong sense of teamwork and shared purpose. Open communication is at the heart of our culture, where questions are always welcome, and support is a given. Beyond work, we value personal connections, often coming together outside the office to strengthen our relationships. Each team member brings unique strengths, making us a dynamic and resilient group, ready to take on any challenge. This strong sense of unity and collaboration drives our success and fuels our creativity.
I’ve learned the importance of asking questions to fully understand customer and colleague expectations, ensuring efficient and clear communication. I’ve also developed strong organizational and prioritization skills, which help me stay focused and deliver quality results, even under pressure. To stay organized, I rely on my notebook, which stores all essential information and allows me to create clear to-do lists that help me prioritize tasks. Another crucial tool is my headphones and music, which create a calming environment and help me stay focused, minimizing distractions, especially during busy times in the office.
I believe there’s always something new to learn, and continuous education is essential for improving efficiency in my daily tasks. Staying updated through training allows me to explore new technologies and techniques. DFROST’s flexible hours and the option to work from home enable me to maintain a healthy work-life balance, using my free time to focus on personal development.
My advice would be to be bold and take the leap, even if the role doesn’t follow the traditional advertising path you might expect. You’ll be welcomed with open arms and supported as you settle into the role. Let your creativity and innovation shine through in your portfolio and don’t be afraid to think outside the box or explore new ideas.
