CHARITY TOMBOLA

DFROST created a festive community activation for PVH, designed to foster employee engagement and interaction. The multi-channel concept centered around a charity tombola vending machine, which stood out with its elegant sage green, offering a fresh take on traditional holiday aesthetics. Subtle golden gradients and delicate illustrations of pine needles and cones added a refined, festive touch.

Seamlessly integrated across all elements—from the vending machine to print materials and digital touchpoints like newsletters—the activation delivered a cohesive experience that blended interaction, visual elegance, and the spirit of the season in a modern way.