Spring Cleaning

For Miele’s “Spring Cleaning” campaign, DFROST developed together with the design team of Miele a window installation that visually illustrates the features of the new vacuum cleaner: performance – speed and flexibility.

Therefor we created a minimalistic installation that encourages passersby to direct their full attention to the powerful vacuum cleaner, the Triflex HX2, which promises maximum flexibility and adaptability. The individual elements of the 3-in-1 function, are thoughtfully set in scene in their individual components, in front of the mesh.

The black mesh in combination with the modern concrete floor present the Triflex HX2 in a cool, yet modern way. The LED installation, which highlights product names as well as battery power, serves as a highlight.

Inside the store, there is also a pop-up installation that represents the window display. DFROST’s retail experts took over the development, production and the logistics of the project.