Let’s talk IN CONVERSATION WITH ON-RUNNING

»Running on clouds« is the brilliant idea and trademark of Swiss running-shoe brand ON. Since it was launched in 2010, the former professional athlete Olivier Bernhard and his two co-founders, David Allemann and Caspar Coppetti, have revolutionised the running sensation of over seven million runners in more than 50 countries. Through the perfect symbiosis of running experience and engineering skills, the trio has succeeded in making the shoe create an optimal running sensation. Thanks to outstanding design and innovative technology, ON has meanwhile become a lifestyle brand and is available internationally in over 6,000 specialist stores. All the more reason why we, the retail experts at DFROST, are so pleased to be working with such an exciting and innovative brand, helping to promote their brand image.

»Essentially it’s about making our technology, our roots and our brand values tangible. It’s not just about the product but also about what our products make possible: experiencing, feeling, discovering, enjoying pure pleasure outdoors, moving, and growing beyond ourselves.«

To tell the unique story of the brand and its products and to transport that story to the retail sector, we are assisting ON in implementing their POS campaigns, from prototyping and sourcing to production and logistics, and ensuring that complex projects are implemented as quickly as possible.

»This partnership made it possible to outsource several project functions. This enables us to keep up with the closely-spaced dates in the campaign calendar efficiently and flexibly with relatively few in-house resources. We were also able to benefit from a lot of know-how and a big producer network. As a rule we have one contact at DFROST. This makes communication fast and to the point. Our partnership is very straightforward and professional. We can feel DFROST’s enthusiasm for our brand and see how motivated the agency is about working with us to implement demanding projects quickly.«

»One of my highlight projects to date is the Cloudswift launch campaign that we worked on together last year. During that campaign, we had the opportunity to meet the team and the agency at their offices. Then, for the sample presentation, the DFROST project team visited us in Zurich. I think it’s important, particularly now, that face-to-face meetings can take place occasionally because I believe these are an important contribution to a good working relationship.«

This project is also one of our favourites, for which we succeeded in transporting the »Running on clouds« sensation of the new model into the shop window by means of an outsize helion molecule. We thank Mr. Stadelmann for talking to us and look forward to the next innovative project.