This year, DFROST was once again invited to be one of the early birds to explore the Watches and Wonders fair in Geneva and to be inspired by the impressive brand spaces and retail experiences. As retail marketing experts, it is still exciting for us to see how brands interpret their spacial DNA and how immersive product presentations can be at luxury fairs. From classic elegance or Asian interpretations to artificial, futuristic brand spaces, we saw it all this year.
True to its name, Watches and Wonders continues to wow retailers and visitors alike this year. Once again, we are proud to have realized a brands retail vision.
For more insights and our highlights from Watches and Wonders 2024, check out our Inspiration Review below.
