A JOURNEY THROUGH TIME

DFROST Retail Identity created a window campaign for the autumn/winter season for luxury jeweller Gübelin. Inspired by the journey through time, the design of a segmented timepiece was created.

The year ends with the deep blue of the tanzanite, which brings clarity and, with its myriad shades of blue and purple, allows us to peer into the depths and possibilities of the coming year. The window campaign is » deeply inspired « by the inner worlds of a Gübelin Tanzanit gemstone and in combination with the free-standing elements and the blue back wall, this creates a poetic, immersive and clear design language.