BOOTH AT SILMO PARIS

Sustainability is deeply anchored in Neubau’s corporate philosophy. For the trade fair appearance of the eyewear brand at this year’s SILMO Paris, one of the largest optics trade fairs in Europe, the topic also played an important role in line with the brand strategy “Join the Sustainable Avantgarde”. For a convincing appearance, DFROST designed a modular booth, which was composed of existing elements and supplemented by a few specific additions – resource-saving and sustainable like the products themselves.