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CHRISTMAS WINDOW CAMPAIGN
Be prepared for Christmas. Miele’s Christmas 2021 window campaign focuses entirely on gift ideas and gift inspiration. Passers-by get inspired by the cleverly incorporated display by DFROST, and the minimalist presentation of Miele products makes them want to experience more. The dark blue ribbons showcase the household goods in a cool yet festive and aesthetic way, drawing viewers into the store to discover more. The store also features PopUp installations that echo the storefront design. DFROST was responsible for the entire conception, development and production of the Christmas campaign for the brand Miele. This special window was captured in the vibrant city of Amsterdam.