PLATINUM STROLLER

For CYBEX, we developed a modular retail fixture that translates the design quality and functionality of the PRIAM 3-in-1 travel system into a clear product presentation at the point of sale.

The system is structured to highlight the versatility of the product. Different configurations of the stroller and its components are staged across defined levels, making key features and use cases immediately understandable. Integrated graphics and explanatory elements support product communication and guide the customer through the system.

The reduced material palette creates a clean and premium appearance, allowing the product to remain at the center of attention. Perforated surfaces and contrasting elements add depth while reinforcing the technical character of the brand.

A flexible display solution that combines product clarity, orientation and brand identity. Translating innovation into a structured retail experience.