THE PROTOTYPE CAMPAIGN

The clean setup of the Windows for the brand Diesel focuses on the essentials and stages new Prototype sneaker perfectly. The focus lies on the construction of the shoe. The distinctive asymmetrical lacing and slanted texture combined with an industrial style sole create a unique look for Diesel’s Prototype sneaker for him and her. Diesel’s Window Campaign was played out in all fashion capitals, as well as intercontinental in both the US, Europe and Asia. Haute Couture cities such as Tokyo, London, Florence, Beijing, Milan, New York, Barcelona, Las Vegas, Amsterdam, Munich and Stockholm implemented the Window Displays in their stores. Minimalism meets Future Retail Design.