»DOLCE VITA« SUMMER PROMOTION SYLT

The exclusive Longines Launch Event for this year’s summer promotion »Dolce Vita« took place on the island of Sylt, where the experience, lightness and elegance of the island will create unique holiday feelings throughout the month-long event. The highlight of the installation are the beach huts, which are the statement piece of the new collection and run through both the PopUps and the Window Campaigns.

DFROST succeeded in combining a nostalgic play on the history of Longines with modern materials, underlining the innovative spirit of the brand. The Sylt area was specially designed to offer an exceptional customer experience: Visitors can indulge in culinary delights in the gastronomy area while learning exciting facts about the history of Longines, as well as taking the opportunity to admire the »Sylt Edition« while discovering the brand’s product diversity.

Once again demonstrating their expertise in brand spaces, community activations and window campaigns, DFROST’s Retail Experts were fully responsible for the concept, design, development, production and on-site installation of this exclusive project.

Photos and Videos by Richard Sucker