Longines »Dolce Vita« Summer Promotion

The launch of the special edition »Sylt« of the watch collection »DolceVita« was not limited to the main event on Sylt. DFROST – Retail Identity also skilfully staged the limited collection in the premium stores Alsterhaus and Oberpollinger.

Under the motto »My Longines holiday moment«, the campaign included a guerrilla campaign, shop windows, in-store pop-ups, give-aways and cross-channel communication, a consistent and continuous brand experience was generated in the Sylt lifestyle ambience. The key element of the campaign is the newly designed, unique pattern, which, with Italian flair, bridges the gap between the history and tradition of Longines, to the modern and contemporary staging of the brand. Attention-grabbing, unique and exclusive, the 360 campaign spans the arc from the technical precision of the watch to the dolce vita feeling and the lightness and joie de vivre of summer.