»DOLCEVITA SYLT« Campaign

The launch of the special edition »Sylt« of the »DolceVita« watch collection was exclusively presented at the main event on the island of Sylt. In addition, DFROST – Retail Identity effectively presented the limited edition collection in premium retail stores such as Alsterhaus and Oberpollinger.

The campaign, was centered around the theme “MeinLonginesUhrlaubsMoment”, included a roadshow, retail window displays, in-store pop-ups, guerrilla marketing strategies, giveaways and cross-channel communication. This ensured a consistent and immersive brand experience within the vibrant Sylt lifestyle environment. At the heart of the campaign is a newly created, distinctive pattern that seamlessly blends Longines’ rich history and tradition with a modern, contemporary brand presentation infused with Italian flair.

This 360-degree campaign, with its attention-grabbing, unique and exclusive nature, moves effortlessly from showcasing the technical precision of the watch to evoking the essence of the dolce vita and the carefree spirit of summer.

Discover the Sylt Summer Promotion here.